Facebook is Going Full Reels!

A weekly newsletter about all things social media by Nuelink

Welcome back to the Nuesletter! Here’s your weekly dose of what’s actually happening on social media.

🌐 Threads Goes Deeper Into the Fediverse: Threads just leveled up its decentralization game with two major updates: a reverse-chronological feed of Mastodon-style posts and a search tool to find & follow federated profiles. Federated content stays out of the main feed to keep moderation clear.

📵 Instagram Bans Spark Creator Backlash: A wave of random account bans has creators and small biz owners in panic mode. Many say Meta’s AI flagged them for serious violations, including false accusations of child exploitation, with zero transparency or support. Outrage is growing, Meta’s silent, and some users are even exploring legal action.

🎬 Facebook Goes Full Reels: All videos on Facebook will soon convert to Reels, the vertical, short-form style that mirrors TikTok. It’s a big push for engagement, but creators will need to rethink their formats to stay visible in the new flow.

🛒 TikTok Shopping Explodes in the U.S.: U.S. TikTok Shop sales are up 120% year-over-year, powered by livestreams and viral short-form content. Users are spending over 8M hours in live shopping annually, and 75% of viewers are buying. Over 170K U.S. sellers are seeing serious growth, TikTok’s gunning hard for eCommerce domination.

📚 YouTube Boosts Monetization for Edu Creators: YouTube’s “Player for Education” now lets creators earn money when their videos are watched in schools or learning platforms. It’s ad-free and privacy-safe, and payouts are based on total watch time via educational partners. If you’re in this niche, check YouTube Studio for an invite.

🎧 Google Tests AI-Powered Audio Overviews: Google is turning search results into mini podcast-style summaries. The new feature, in testing via Search Labs, delivers 40-second AI-generated audio recaps of complex queries. It’s part of Google’s growing push into hands-free, conversational search.

Which update surprised you the most? Reply and let us know.

Don't forget to like, share, and subscribe for more updates. Continue reading for your weekly trends and meme updates.

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Read Our Blog Posts for This Week 📚

• Algorithm Anxiety: How Fear of Low Reach Is Changing the Way We Create Content.

• Nuelink x Canva Integration: Design and Schedule Posts With No Downloads.

Create Content 🤳

Holidays 🎉

June 23

• International Olympic Day.

• United Nations Public Service Day.

June 24

• Farmer Day.

• Upcycling Day.

June 25

• Bourdain Day.

• World Vitiligo Day.

June 26

• Islamic New Year.

• International Day Against Drug Abuse and Illicit Trafficking.

June 27

• PTSD Awareness Day.

• Micro Small and Medium Sized Enterprises Day.

June 28

• Midsummer Day.

• Logistics Day.

June 29

• International Day of the Tropics.

• Camera Day.

Trends 📈

• The “Manchild” Trend: Use Sabrina Carpenter’s new track as the perfect excuse to finally call out the red flags you’ve been ignoring, whether it’s a person, a brand, or a situation you’ve kept quiet about for too long.

@dreamitconventionsKevin knows… might as well just embrace the red flag energy at this point. 🚩#kevinmckidd #owenhunt #greysanatomy #teddyaltman #cristinayang #ameliashepherd #redflag #sabrinacarpenter #manchild #itendswithus

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• The “I’m Standing on Business” Trend: Use this viral sound to make it clear, you’re showing up, standing tall, and absolutely not backing down.

@gabriela_stewartgabrielastewart on depop #depop #depopdemon #unemployed #clockit #job #justinbieber #moneyup #summer #mom

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• The “Show off My Collection” Trend: Use this sound to show off your collection of things while someone stands menacingly in the background to warn the haters.

@sarahxgriffiths👀 waiting….. . . . . inspo: @yearningyardies . . . . . #boyfriend #fiance #tractormanual #myboyfriend #trend #tractors My boyfriend wants to show you and you better say it’s nice

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• The “I Have Everything I Need” Trend: Use this trend to reveal your ultimate must-haves products.

refinedscietyshorts

A post shared by @refinedscietyshorts

Memes 🤣

• The “World War III” Memes: Every few years, the internet revives World War memes, and with rising tensions between Israel, and by default the U.S., and Iran, it’s another reminder of how we process dark global moments through humor in the social media age. It’s our defense mechanism.

https://x.com/AutismCapital/status/1933351125773844932

Read about Social Media News 📰

TikTok 🎤🎧

• TikTok Says In-Stream Shopping Has Increased 120% This Year.

• TikTok launches new AI tools for advertisers, including AI avatars for video ads.

• TikTok Launches New AI-Powered Ad Creation Tools, Integrations With Adobe and WPP.

• Trump to delay ban on TikTok again.

Instagram 📷

• Instagram users complain of mass bans, pointing finger at AI.

• Instagram tests a reposts feature.

𝕏

• Linda Yaccarino slams report alleging X threatened advertisers.

• More Challenges for X as xAI Faces Mounting Costs.

Google 🔎

• Google’s Gemini AI will summarize PDFs for you when you open them.

• Google experiments with AI-generated podcast hosts in search results.

• Google tests real-time AI voice chats in Search.

YouTube 🎥

• YouTube Offers Expanded Monetization Avenues for Educational Content.

• YouTube Will Enable Brands to Post Opportunities for Creator Collaboration.

• YouTube launches new Shopping product stickers for Shorts.

• YouTube is plugging Veo 3 AI videos directly into Shorts.

Facebook 📘

• Meta Advises Page Managers to Include Links in Post Comments.

• Meta is making all Facebook videos reels.

• Meta Unveils New AI Ad Tools, Including Improved Video Generation Options.

• Meta Gains New Ad Safety Certifications for Facebook and Instagram.

• Facebook will soon roll out support for passkeys on Android and iOS.

Pinterest 📌

• Pinterest and e.l.f. Beauty Team Up To Help Users Tap Into Trends.

• Pinterest Partners With Instacart To Help Maximize Ad Targeting for Retailers.

Snapchat 👻

• Snapchat adds new features for creators, including an easier way to edit videos.

Threads 📝

• Threads is adding fediverse content to your social feeds.

• Threads will let you hide spoilers in your posts.

• A glitch is turning Threads into a literal echo chamber.

Mastodon 🦣

• Mastodon updates its terms to prohibit AI model training.

Hot SaaS Tools on the Market 🔨🧰

• Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.

• Senja: Collect and showcase video and written testimonials with ease. Great UI, automations, and embeddable widgets.

• Scrintal: Visual workspace for researchers, marketers, and thinkers who love to connect and structure ideas.

• Mailmodo: Send emails that let users interact without opening a new tab. Built for better conversions in eCommerce and SaaS.

Our Two Cents on Social Media Marketing 🧙‍♂️

• Instead of chasing virality, focus on building a content library that reflects your brand’s value over time. Content like carousels, tutorials, and FAQs may not always blow up immediately, but they often drive long-term engagement, saves, and conversions.

• Stories, Notes, Threads, and even Reels with soft CTAs are great places to experiment without the fear of flopping. These formats disappear quickly or are naturally more casual, which makes them perfect for real-time testing.

• Reach and likes are easy to chase, but don’t always lead to results. Focus on metrics that reflect impact rather than popularity.

• As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.

I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!

See you next week!