Google lost billions over a factual mistake and Elon is also suffering from low engagement on Twitter

A weekly newsletter about all things social media by Nuelink

Hello! 

Here is what happened this week!  📰☕

This one was a week Google will not forget as they paid a hefty price for their new AI, Bard, and apparently Musk's low engagement on Twitter cost an engineer their job. Read on for the rest of this week's social media news and trends brought to you by the Nuelink team.

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Read Our Blog Posts for This Week 📚

• Instagram Creator vs. Business Account, Which One Is Right for You?

•  How to Use Link Shorteners and Track Links for Social Media.

Create Content 🤳

Holidays 🎉

Feb 13

• Galentine's Day.

• International Epilepsy Day.

• International Natural Day.

• International Natural Day.

Feb 14

• Valentine's Day.

• International Book Giving Day.

• Safer Internet Day.

• Random Acts of Kindness Week.

Feb 15

• International Childhood Cancer Day.

• Lantern Festival.

• World Hippo Day.

Feb 16

• Innovation Day.

• World Anthropology Day.

Feb 17

• My Way Day.

• National Caregivers Day.

• World Human Spirit Day.

• National Public Science Day.

Feb 18

• National Battery Day.

• Pluto Day.

• Real Bread Week.

Feb 19

• Prevent Plagiarism Day.

• World Whale Day.

• National Justice for Animals Week.

Trends 📈

• Proof not everything can be an album cover trend: Use this sound with the CapCut template and show silly pictures that are not meant to be an album cover. After seeing this trend in action, even the silliest pictures look good as a cover for some reason.

• Throwback music video trend: Share your favorite throwback music video clip using the CapCut template. Don't forget to share with your audience what memories the clip brings back.

• Should I make some drama trend: This audio by Selena Gomez is making the rounds on social media, especially TikTok. Life needs a little spice and drama sometimes.

• Valentine's Day: As you all know, Valentine's Day is taking place next week. Make sure to benefit from this high traffic holiday on social media by creating some engaging content. 

Memes 🤣

• Big Red Boots memes: The company behind Satan Shoes released a new design and naturally these shoes are as memeable as the last ones. I must say, getting memed by everyone and anyone on the internet is a great marketing tactic by MSCHF.

@ncsweet_ @ncsweet_

“Are you wearing the-“ “The MSCHF big red boots? Yes I am”

Read about Social Media News 📰

TikTok 🎤🎧

• TikTok is crushing YouTube in annual study of kids’ and teens’ app usage.

• TikTok Provides More Ways to Amplify Organic Content with Updated ‘Promote’ Tools. 

• TikTok promises to ramp up fight against disinformation in EU.

Instagram 📷

• Instagram expands access to Reels-focused tipping feature, Gifts.

Twitter 🐦

• Elon Musk says bots with ‘good content’ can use Twitter’s API for free.

• Twitter’s Considering Charging Brands $1, 000 Per Month for its New Gold Checkmark.

• Twitter can now default to the ‘Following’ timeline on iOS and Android.

• Internal Documents Reveal That the New Twitter Blue Has Fewer Than 300k Subscribers at Present.

• Here's why Twitter users are all posting Twitter Spaces links in their tweets.

• Twitter Blue introduces 4,000 character tweets, says half ads coming soon.

• Twitter says the basic tier of its API will cost $100 per month.

• Twitter was down for about 90 minutes Wednesday, telling users they’d hit their daily limit on posts.

• Twitter Looks to Make TweetDeck a Twitter Blue Exclusive Feature.

• Elon Musk’s reach on Twitter is dropping — he just fired a top engineer over it.

Google 🔎

• Google Throws its Hat in the Generative AI Ring with ‘Bard’.

• Google winds down feature that put playable podcasts directly in search results.

• Google AI chatbot Bard offers inaccurate information in company ad.

• Google’s AI-powered ‘multisearch,’ which combines text and images in a single query, goes global.

• Google announces improved contextual translation features.

• Google Says that AI-Generated Content is Not Against its Search Guidelines.

YouTube 🎥

• YouTube Adds New Option to Locate Comment Responses, Updates for Comments in Shorts.

• YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads.

• YouTube says homepage back up after brief outage.

Facebook 📘

• Facebook rolls out new comment moderation tools for creators.

• Meta acquires Within despite FTC concerns.

LinkedIn 🧑‍💼

• LinkedIn Publishes New Guide to B2B Marketing KPIs.

Pinterest 📌

• Pinterest reaches 450 million monthly users, will focus on making videos ‘shoppable’.

• Pinterest Publishes its First Ever Environmental, Social, and Governance Impact Report.

Snapchat 👻

• Snapchat Announces its Partner Summit for 2023.

• Snapchat Outlines Themed Activations for Super Bowl LVII.

Hot SaaS Tools on the Market 🔨🧰

• Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.

• BuzzSumo: This tool helps you generate content ideas, create high-performing content, and identify influencers relevant to your niche.

• Webflow: This drag-and-drop tool helps brands create, design, and host their websites. 

• Figma: Helps you collaborate with your team on creating stunning designs and infographics for your brand’s social media accounts.  

Our Two Cents on Social Media Marketing 🧙‍♂️

• Choose the best platforms to market your business on based on the channels people use to share your content/service/ products with others. This will help target the social media platforms used by your customers. 

• Utilize sites such as Quora and Reddit to find out what people are saying about your brand and industry. This will give you insights into the heads of your customers.

• With attention span at an all-time low on social media, short posts with aesthetic graphics are far more effective and engaging. Keep this in mind when creating new social media content for your brand. 

• As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.

I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!

See you next week!