Instagram is considering a verification subscription and Facebook is back in the game

A weekly newsletter about all things social media by Nuelink

Hello! 

Here is what happened this week!  📰☕

Welcome to our weekly newsletter. You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.

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Read Our Blog Posts for This Week 📚

• How Brands Can Achieve Growth and Visibility on Instagram.

• How to Use Google Business Profiles to Engage with Potential Customers.

Create Content 🤳

Holidays 🎉

Feb 6

• National Chopsticks Day.

• National Valentine Shopping Reminder Day.

• Reclaim Social Day.

• Time to Talk Day.

• International Networking Week.

Feb 7

• National Send a Card to a Friend Day.

• Wave All Your Fingers at Your Neighbor Day.

• Rose Day.

• National Green Week.

Feb 8

• Laugh and Get Rich Day.

• National Kite-Flying Day.

• Opera Day.

Feb 9

• Chocolate Day.

• Pizza Pie Day.

• National Cut the Cord Day.

Feb 10

• Teddy Day.

• Valentismas.

• Umbrella Day.

• International Winter Bike to Work Day.

Feb 11

• Don't Cry Over Spilled Milk Day.

• Global Movie Day.

• Grandmother Achievement Day.

• International Day of Women and Girls in Science.

• National Entrepreneurship Week.

Feb 12

• Super Bowl Sunday.

• Autism Sunday.

• International Day Against the Use of Child Soldiers.

• Hug Day.

Trends 📈

• Can we skip to the good part transformation trend: If you thought this trend is over, think again. Tiktok users brought back this trend from last year to share with their audience a big transformation in their looks, life, or business. Make sure to use this sound with the CapCut template for maximum effect.

• Smash or pass trend: Use this sound to share with your audience things you dislike Vs something you really love. You can use this trend for anything, and it's a really good one for comparing your products/ services to those of your competitors.

• This is a dream trend: Use this killer sound from The Office to share with your audience that you will not be abandoning your dreams. This trend is a good one to market your small business or startup.

• Super Bowl: There's only a week left until the 2023 Super Bowl and you have to start working on some content for the biggest sports event on social media, even bigger than the World Cup. And with Rihanna performing at this year's halftime show, the anticipation is off the roof.

Memes 🤣

• Per TMZ meme: A sports' podcast made the mistake of reporting a fake story about "the budding romance" between Margot Robbie, who's married to an English film producer by the way, and a baseball player and the slew of memes began. Now everyone is linking the actress to someone, or even something, from Roman Emperors to dictionaries, we have it all.

Merriam-Webster @MerriamWebster

Per TMZ, The Merriam-Webster 1864 Unabridged First Edition is now dating A-list celebrity Margot Robbie

• Pope Francis memes: His holiness Pope Francis took to Twitter to share his wisdom on the virtues of honesty, but somehow ended up endorsing flipping people the bird instead. Something was definitely lost in translation. Needless to say, someone caught up and deleted the tweet but the memes were just getting started.

Humanized Mouse @jamis_dempsey

@Pontifex

Read about Social Media News 📰

TikTok 🎤🎧

• TikTok CEO will testify in Congress, as pressure mounts.

• TikTok Adds New Video Insights Element to Dig Deeper into Content Trends.

• TikTok Outlines Programming for Black History Month.

• TikTok Shares Tips for Brands Looking to Tap into Super Bowl Discussion in the App.

• TikTok Tests Reducing Music Options as Part of Ongoing Negotiations Over Music Usage Rights.

• TikTok introduces a strike system for violations, tests a feature to ‘refresh’ the For You feed.

Instagram 📷

• Instagram’s text update Notes feature is expanding to Europe and Japan.

• Is Instagram considering paid verification? Code reveals references to a ‘paid blue badge’.

Twitter 🐦

• The 2023 moments that brands need to be part of on Twitter.

• Twitter vows to take ‘less severe actions’ against rule-breaking accounts.

• Twitter Tests Expanded Emoji Reaction Options in DMs.

• Twitter removes the 'Direct Message' button for iOS and Android.

• Twitter Applies for US Licenses to Facilitate In-App Payments.

• Twitter ends CoTweets, its collaborative posting feature.

• Twitter to end free access to API in Elon Musk’s latest monetization push.

• Investigation Finds Twitter is Approving Bot Profiles for Verified Checkmarks.

• Twitter Blue expands to six new countries, brings back Spaces curation.

Google 🔎

• Google’s new AI turns text into music.

• Google is asking employees to test potential ChatGPT competitors, including a chatbot called ‘Apprentice Bard’.

YouTube 🎥

• YouTube Launches its Super Bowl Ad Showcase for 2023.

• Google says YouTube Shorts has crossed 50 billion daily views.

• YouTube’s livestream co-hosting feature is rolling out on iOS and Android.

Facebook 📘

• Reports Show that Facebook Usage is Up, as Meta Continues to Develop its AI Targeting Models.

• Meta is killing Move, another experimental social app from its in-house incubator NPE Team.

• Hacker finds bug that allowed anyone to bypass Facebook 2FA.

• Meta is testing members-only worlds for its social VR platform.

• Facebook seeks to block $3.7 billion UK mass action over market dominance.

• Meta Posts Increase in Users, Steady Revenue, in Latest Performance Update.

LinkedIn 🧑‍💼

• LinkedIn Adds New Newsletter Showcase Tools to Help Users Tap Into Newsletter Growth.

Pinterest 📌

• Pinterest Announces New Video Partnership with Publisher Condé Nast.

• Pinterest’s new round of layoffs comes weeks after its last cuts.

• Pinterest Focuses on Travel Inspiration and Education for Black History Month.

Snapchat 👻

• Snapchat now has more than 2 million paid subscribers.

• Snapchat Adds 12 Million Users in Q4, Posts Lower Than Expected Revenue Result.

• Snapchat Outlines New Initiatives to Celebrate Black History Month.

Hot SaaS Tools on the Market 🔨🧰

• Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.

• Sniply: Compresses your links and allows you to add custom CTA with every link you share on social media. 

• Whatagraph: This marketing reporting tool automatically pulls data from your social media channels and prepares reports that can be shared with clients and team members. 

• Fyle: Helps you better manage your business’s finances and offers  real-time expense updates. 

Our Two Cents on Social Media Marketing 🧙‍♂️

• As part of streamlining the aesthetics of your social media imagery, make sure to use your brand’s colors in the photos and graphics you share online with your audience. This will make your content more recognizable. 

• Create branded hashtags for your brand’s campaigns on social media. Add branded hashtags to your posts and encourage users to add them to their user-generated content. 

• Offer your social media followers an exclusive deal or discount. People love a good deal, especially an exclusive one. You can offer these discounts for a limited time to your Facebook Group members, on stories, or any other space where your loyal customers follow you.  

• As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.

I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!

See you next week!