Instagram is testing unskippable ads…

A weekly newsletter about all things social media by Nuelink

Jun 08, 2024

Hey there! Welcome to your weekly dose of social media news. Here’s a roundup of the latest updates and trends happening in the world of social media:

📽️ Instagram’s Trial Reels

Instagram is testing a new feature called “trial reels,” allowing creators to experiment with Reels without displaying them on their profiles. This lets creators test new content without the pressure of public performance. Insights on plays, likes, comments, and shares will be provided, helping creators decide whether to share the reel with followers or archive it.

📺 Instagram’s Unskippable Video Ads

Instagram is introducing a new video ad format in the main feed, stopping users from scrolling until they’ve viewed the video ad. These in-feed ad units come with a timer, making them unskippable until the countdown ends. This could change how users interact with ads on the platform.

🧵 Threads’ Customizable Experience

Threads, Meta’s decentralized social media platform, is enhancing user control with new customization features. Users can now indicate the types of posts they want to see more or less of, thanks to a new dashboard interface. This aims to improve user experience and engagement on the platform.

🔐 TikTok’s Security Measures

TikTok’s security team is addressing a recent hacking issue that compromised several high-profile accounts, including those of Paris Hilton, CNN, and Sony. While details about the attack are scarce, TikTok assures users that measures have been taken to prevent future breaches.

📊 Pinterest’s New Study on Attention

Pinterest has published a study highlighting the importance of targeting both “passive” and “active” attention in ads. The research shows that Pinterest is 170% more effective at driving attention compared to other platforms, which can lead to increased interest and action in response to promotions.

🔍 X’s Verified Search Filter

X (formerly Twitter) has introduced a new search filter allowing users to refine results to posts from Verified profiles only. The “Verified accounts” filter in X Search’s “From” field lets users focus their search on profiles that pay for verification, enhancing the search experience.

You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.

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Holidays 🎉

June 10

Abolition Day.
Portugal Day.

June 11

Erev Shavuot.
Say Hi Day.
Royal Ascot.

June 12

Peace Day.
Democracy Day.
World Day Against Child Labour.

June 13

International Albinism Awareness Day.
US Open Golf Championship.

June 14

Flag Day.
World Blood Donor Day.

June 15

Day of Arafah.
Global Wind Day.
International Surfing Day.

June 16

Father's Day.
Youth Day.
World Sea Turtle Day.

Trends 📈

The “Space Song” Trend: Creators have been utilizing the sound to create humorous and relatable content, appearing woefully and sarcastically sad while overlaying text that highlights their quirky traits.