Instagram’s Reels May Become Its Own App! Here’s What You Need to Know…

A weekly newsletter about all things social media by Nuelink

Welcome or welcome back to the Nuesletter! First up, here’s your social media news recap for the week!

🤖 X Launches AI-Powered Ad Tools: X (formerly Twitter) is stepping up its ad game with AI-powered tools that automate ad creation and audience targeting. Advertisers can now describe their ideal audience, and AI will generate tailored ads and user pools.

📱 Meta’s Project Ray: Meta is reportedly working on a standalone short-form video app, codenamed Project Ray, designed to enhance video recommendations with more three-minute videos. This move comes as Instagram faces pressure to return to its photo-sharing roots. Meanwhile, Instagram is doubling down on exclusive Reels content and offering creators big incentives to promote the platform on competitors like TikTok and YouTube.

📊 Instagram’s Algorithm Update: Instagram is tweaking its algorithm, focusing on both watch time and video completion rates to rank content. But here’s the kicker, content that’s shared the most gets the biggest boost, so if you want that extra reach, get your followers sharing!

💰 TikTok & Douyin Hit $6B in Annual Consumer Spending: TikTok and its Chinese counterpart, Douyin, are making waves by surpassing $6 billion in annual consumer spending. Thanks to their strong recommendation algorithms and diverse content offerings.

💻 TikTok Revamps Desktop Platform: In a bid to compete with YouTube, TikTok is revamping its desktop platform. Expect a modular layout, a refreshed For You feed, an Explore tab, immersive full-screen LIVE gaming streams, and a floating player.

🎧 YouTube Dominates Podcasting: YouTube is now the leading platform for podcast consumption, attracting over 1 billion monthly listeners. This growth is great for podcasters, though the platform’s video focus and advertising systems present some challenges. But with its massive reach, YouTube is a must for creators looking to expand their audience.

Which update caught your attention this week? Let’s chat below! 👇

Don't forget to like, share, and subscribe for more updates. Continue reading for your weekly trends and meme updates.

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Read Our Blog Posts for This Week 📚

• The Death of Organic Reach? Creative Ways to Win Without Ads.

• How to Cross-Post from Bluesky to Other Social Media Platforms.

Create Content 🤳

Holidays 🎉

Mar 3

• World Wildlife Day.

• World Tennis Day.

Mar 4

• Brain Injury Awareness Day.

• World Obesity Day.

Mar 5

• International Open Data Day.

• Equal Pay Day.

Mar 6

• Day of Memorial And Respect For Veterans.

• Dentist Day.

Mar 7

• World Day of Prayer.

• Day of Unplugging.

Mar 8

• International Women's Day.

• Genealogy Day.

Mar 9

• World Kidney Day.

• Daylight Savings.

Trends 📈

• The “Get Out” Trend: Create a video lip-syncing to this sound, and add a text overlay explaining a scenario where you'd firmly tell someone to leave.

@afrey1817#chatgpt #academicweapon

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• The “You’re So Quiet” Trend: Using this blast from the past sound, explain why you might not be overly friendly with someone or why you don’t like something.

https://www.tiktok.com/@whoevenisbaileygamel/photo/7475802929245588782?is_from_webapp=1&sender_device=pc&web_id=7432274814868964870

• The “In a Moment It Could All Boom” Trend: Use this sound to showcase transformations or transitions. This is a popular sound now with a lot of potential.

@daniarribereAnyone else name their alter ego who creates messes✨💃??? #danimal #messyroomcheck #messyroom #cleanmyroomwithme #fyp #cleaningmotivation #cleanmyeoomwithme

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• The “What an Offer” Trend: If you need to deliver a clear "not interested," use this sound with a text overlay.

@zuzzanniI need there to be a chip n dip at least or a sweat treat 😩

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Read about Social Media News 📰

TikTok 🎤🎧

• TikTok Shares New Insight into ROI of Short and Long-Term- Ad Campaigns.

• TikTok becomes first app to reach $6B in annual consumer spending.

• TikTok Shares Insights Into the Rise of Ecommerce in the App.

• In challenge to YouTube, TikTok revamps its desktop platform.

Instagram 📷

• Instagram Tests AI-Based Tasks via DMs.

• Instagram’s Reels may get its own app.

• Instagram Explains How Its Algorithm Weighs Time Spent Watching Longer Clips.

• Instagram Provides Tips on How to Maximize Content Recommendations.

• Meta fixes error that flooded Instagram Reels with violent videos.

𝕏

• Study Finds That the Majority of Community Notes are Never Displayed on X.

• X Adds New AI Elements to Power Ad Performance.

Google 🔎

• Google may be close to launching YouTube Premium Lite.

• Google Gemini’s AI coding tool is now free for individual users.

YouTube 🎥

• YouTube will show fewer ads in ‘interruptive’ slots.

• YouTube Adds AI Audio Replacement Options, Tests ‘Hype’ Purchasing.

• More than 1 billion people are now watching podcasts on YouTube every month.

Facebook 📘

• Meta Provides Insights into Game Marketing and Evolving Promotional Approaches.

• Meta Expands AI Chatbot to Users in Africa and the Middle East.

• Meta’s AI chatbot will soon have a standalone app.

LinkedIn 🧑‍💼

• LinkedIn Games widget launches to compete with Wordle for your time.

• LinkedIn Rolls Out Comment Impression Counts.

• LinkedIn Tests Alternate Feed of Updates From Only Your Connections.

Snapchat 👻

• Snapchat Launches New Brand Safety Measures.

• Snapchat Shares Insights into Effective Branded Content Approaches.

Hot SaaS Tools on the Market 🔨🧰

• Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.

• Lusha: A tool for enriching contact data, useful for sales teams and lead generation. It provides direct information about people or companies.

• Frase: An AI-powered content and research platform designed to help marketers create high-ranking articles and SEO-friendly content.

• Gorgias: A helpdesk platform designed for e-commerce stores. It consolidates customer support requests from email, social media, and live chat into one place.

Our Two Cents on Social Media Marketing 🧙‍♂️

• Organic reach may be on the decline, but content that encourages interaction, like discussions, shares, or comments, still performs better. Focus on high-quality content that resonates with your audience and sparks engagement.

• Platforms favor video content, especially live video, due to higher engagement. Incorporating more video into your strategy can help maintain organic visibility, even in a pay-to-play world.

• While organic reach is tougher to come by, leveraging paid ads allows for more precise targeting. Use them wisely to amplify your reach and ensure your message gets in front of the right people when organic reach falls short.

• As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.

I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!

See you next week!