Is TikTok challenging YouTube with this new feature?!
A weekly newsletter about all things social media by Nuelink
Welcome to our weekly dive into the world of social media! From bug fixes to innovative features and surprising revelations, the past week has been nothing short of eventful.
Over the weekend, X, formerly known as Twitter, grappled with a bug causing posts to be flagged as "Sensitive Media." However, the X Safety team swiftly resolved the issue, ensuring a more user-friendly experience on the platform.
Speaking of X, MrBeast conducted a test of ad revenue potential. Despite prior skepticism, his video garnered over 150 million views, generating approximately $260,000 in a week. This success sheds light on X's potential as a platform for content creators but also leaves us wondering how this can be very different from how creators actually get paid on the platform. But this is not the only front YouTube is fighting on.
TikTok appears poised to challenge YouTube with ongoing tests allowing users to upload 30-minute videos, a departure from its short-form video roots. The app also introduced a new video editing tool “Cutout” that can simplify the process of adding alternative backgrounds to clips, providing users with more creative possibilities.
In a significant development, Google introduces generative AI to search campaigns through the expanded rollout of its Gemini AI model to Google Ads, promising advertisers a dedicated ad assistant chatbot for a streamlined ad creation process.
And lastly, despite a decline in growth momentum, BeReal unveils an update focusing on celebrities and brands within its RealPeople feed. This strategic move aims to engage users by emphasizing the relatability of celebrities, showcasing that they, too, are just like the rest of us.
And that wraps up our journey through the latest social media happenings! Stay tuned for more updates as the digital landscape continues to evolve.🌐 #SocialMediaRecap
You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.
Read Our Blog Posts for This Week 📚
What’s Affiliate Marketing? Strategies and Tips to Make More Money.
Google Business Profile: The Ultimate Guide for Small Businesses.
Create Content 🤳
Holidays 🎉
Jan 29
Freethinkers Day.
Puzzle Day.
Jan 30
Croissant Day.
School Day of Non-violence and Peace.
Jan 31
Grammy Awards Day.
Backwards Day.
Feb 1
Abolition of Slavery Day.
Change Your Password Day.
Optimist Day.
Feb 2
Groundhog Day.
Crepe Day.
Feb 3
Women Physicians Day.
Golden Retriever Day.
Feb 4
Facebook's Birthday.
International Day of Human Fraternity.
World Cancer Day.
Trends 📈
The “Perspective” Trend: Use this sound and share a two-photo carousel to highlight the impact of perspective. Add distinct colors, punctuation, and emojis, highlighting the significant shift in perspective.
The “How Hard Can It Be” Trend: Lip sync to this sound and add a text overlay to describe a moment when you felt courageous enough to pursue something you felt was challenging, such as being a business owner.
The “Behind You” Trend: The essence of this trend lies in creating something unique, humorous, and relatable that would provoke a scared reaction. Use the popular sound and capture yourself enacting a scenario.
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The “Yes, and?” Trend: Use this sound to playfully embrace unconventional choices and use the trend as a platform to highlight your unique perspectives.
Memes 🤣
The “Boeing 737 Max 9 Planes” Meme: Alaska Airlines CEO Ben Minicucci disclosed that inspections uncovered many “loose bolts” in a number of the airline's Boeing 737 Max 9 planes. As you would imagine, the “loose bolts” statement circulated widely on X, prompting people to swiftly meme on the matter.
https://x.com/lolennui/status/1750240908149448814?s=20
Read about Social Media News 📰
TikTok 🎤🎧
TikTok’s Next Generative AI Push Could be AI Facilitated Search In-Stream.
TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory.
TikTok Adds New ‘Cutout’ Option to Change the Background of Your Clips.
Instagram 📷
Instagram Tests New Group Chat Conversation Starters in Notes.
Instagram Launches Live Test of New ‘Flipside’ Alternative Engagement Space.
𝕏
No, X Isn’t ‘Shadow Boosting’ MrBeast’s Video, but It Is Still Amplifying Misleading Data Points.
X says a bug caused numerous posts to be labeled as ‘sensitive media’.
X Shares 2024 Marketing Calendar to Assist with Campaign Planning.
MrBeast earns more than $250,000 on video uploaded to Elon Musk's X.
X Will Now Enable Premium Subscribers to List Open Jobs on Their Personal Profiles.
Google 🔎
Google Tests New Generative AI Recommendations for Search Campaigns.
Google Add New Generative AI Elements to Chrome, Including Writing Assistant Option.
Facebook 📘
Meta will let EU users unlink their Instagram, Facebook, and Messenger info ahead of DMA.
Meta Looks to Get More Advertisers Utilizing Targeting Automation With Latest Marketing API Update.
Meta Adds New Brand Protection Tools, Including Improved Product Image Matching Processes.
Snapchat 👻
BeReal 📷👩
Threads 📝
Hot SaaS Tools on the Market 🔨🧰
Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.
SendGrid: An email delivery service that helps businesses send transactional and marketing emails. It also provides features like analytics and reporting.
Fleep: Allows teams to communicate seamlessly and integrate with external tools, making it a useful alternative to traditional messaging platforms.
Zight: Helps users to capture and share screenshots, GIFs, and screen recordings. It's designed to enhance team collaboration and communication.
Our Two Cents on Social Media Marketing 🧙♂️
Design eye-catching thumbnails that accurately represent your video content. Thumbnails play a crucial role in attracting clicks, so make them visually appealing.
Organize your content into playlists based on themes or topics. Playlists can increase watch time by guiding viewers to related videos on your channel.
Craft compelling and keyword-rich titles that grab attention. Incorporate relevant keywords to enhance discoverability through search and recommendations.
As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.
I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!
See you next week!