Hey there! Welcome back to the Nuesletter and the weekly social media news recap. Here's your weekly roundup of the hottest news in the world of social media:
🚫 TikTok Ban: The U.S. Senate passed a bill that aims to ban TikTok if its parent company, ByteDance, doesn't sell it within a year. President Biden has already signed the bill, which gives ByteDance nine months to divest TikTok, with a potential 90-day extension. If ByteDance doesn't comply, it could be illegal for app stores to distribute TikTok in the U.S.
🌍 TikTok Faces New Challenges in Europe: While TikTok is dealing with potential U.S. bans, it’s also under scrutiny in Europe. E.U. officials have launched an investigation into TikTok's latest initiative, which involves paying users based on their activity. In response, TikTok has decided to shut down its “TikTok Lite” rewards program.
📱 Instagram Creator Subscriptions: Instagram has announced a major milestone, with over 2 million creator subscriptions. This program, which launched in 2022, allows creators to offer exclusive content to paying fans. It's a big step for Instagram as it continues to support creators in monetizing their content and connecting with their most loyal followers.
📈 Threads' Steady Growth: Meta's Twitter/X rival, Threads, is growing at a consistent pace. The platform now has over 150 million monthly active users, up from 130 million in February. Threads is also testing new features that lets users automatically hide or manually archive older posts. While it's still in the testing phase, it could offer more flexibility and privacy for Threads users.
🎬 Snap's Spotlight Sees Big Growth: Snap's TikTok-like feature, Spotlight, has seen a massive 125% increase in total watch time year-over-year. Launched in late 2020, Spotlight was Snap's answer to TikTok's growing popularity. This news comes as TikTok faces potential bans in the U.S.
That's it for this week's social media news. Keep on reading for this week’s trends and memes.
You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.
Read Our Blog Posts for This Week 📚
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Holidays 🎉
Apr 29
Viral Video Day.
Day of Trees.
Supply Chain Day.
Apr 30
Honesty Day.
Day of the Child.
May 1
Agriculture and Labor Day.
Skilled Trades Day.
May 2
Harry Potter Day.
World Password Day.
World Tuna Day.
May 3
Sun Day.
World Press Freedom Day.
May 4
Anti-Bullying Day.
International Firefighters Day.
Star Wars Day.
May 5
Cinco de Mayo.
World Laughter Day.
Trends 📈
The “I Cry A Lot But I Am So Productive” Trend: Taylor Swift just dropped new music which can only mean one thing, trending sounds and music. Use this trending sound as the backdrop for your transformation from feeling down to getting things done.
The “Not to Sound Stupid” Trend: Creators on TikTok are using this sound to ask “stupid” questions that have clear or straightforward answers. The resulting videos are often humorous and lighthearted.
The “Espresso” Trend: This is the latest versatile sound. Use this sound in a tutorial video, product images, or any type of content to showcase trends within your niche.
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The “I Like U Just The Way U Are” Trend: You need to dust off your dancing moves for this one. Creators are pairing this sound with a dance trend to inject some fun into their content.
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Memes 🤣
The “TikTok Ban” Memes: After years of trying, the US government finally managed to ban TikTok, well, sort of. Social media users have taken to their platforms to express their reactions to the news that TikTok will be banned, unless they sell.
https://x.com/M4M4ALL/status/1783233343116501145
Read about Social Media News 📰
TikTok 🎤🎧
TikTok ‘ban’ passes in the House again, moving to the Senate in foreign aid package.
TikTok Shop expands its secondhand luxury fashion offering to the UK.
Senate passes TikTok ban bill, sending it to President Biden’s desk.
TikTok Launches STEM Content Competition to Encourage Education.
Biden signs bill that would ban TikTok if ByteDance fails to sell the app.
Instagram 📷
𝕏
Google 🔎
Facebook 📘
LinkedIn 🧑💼
Pinterest 📌
Snapchat 👻
Threads 📝
New Data Suggests That Threads is Now Seeing More Daily Users in the US Than X.
Threads now has over 150 million monthly active users, set to challenge Elon Musk-owned X.
Threads will now automatically filter out offensive words from your feeds.
Hot SaaS Tools on the Market 🔨🧰
Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.
Stackby: Lets you create tables with various data types, automation, and integrations, suitable for project management and data organization.
Cognito Forms: A form builder that allows you to create customizable forms with advanced features like conditional logic, calculations, and integrations.
Sleeknote: Helps businesses create custom popups, slide-ins, and other lead-capture mechanisms on their websites.
Our Two Cents on Social Media Marketing 🧙♂️
Always start your text posts with a strong hook. Grab attention with a compelling question, bold statement, or surprising fact. This encourages people to read on.
Aim for brevity. Long-winded posts can be overwhelming. Focus on delivering your message in a few well-crafted sentences.
Break up text to make it easier to read. Use short paragraphs or bullet points to improve readability.
As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.
I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!
See you next week!