Musk continues to alienate advertisers while Threads opens its doors to new markets…
A weekly newsletter about all things social media by Nuelink
Hey there, social media enthusiasts! Get ready to dive into the latest happenings across your favorite platforms. Let's embark on a journey through the exciting developments that are shaping the digital landscape.
In the world of TikTok, creators now have a powerful ally in the form of Creative Cards. These data-backed prompts are a goldmine for content inspiration, covering everything from community growth to storytelling tips. With a seamless digital tap-through experience, TikTok is making it easier than ever for creators to unleash their creativity.
But creativity is just one part of the equation. Standing out on TikTok is equally crucial, and the platform recognizes this with its latest Artist Tag feature. Positioned beneath the account name, this tag is a badge of honor for artists who upload a minimum of four songs. Already, over 70,000 artists have embraced this opportunity.
Shifting gears to the professional realm, LinkedIn is enhancing its identity verification game. A strategic partnership with Persona allows users in select regions to confirm their ID documents within the app, earning a coveted verification badge on their LinkedIn profile.
Pinterest, my favorite place to pin mood boards ideas that will never be used , is opening up new avenues for brands to drive targeted traffic. Its expanded direct linking options provide brands with enhanced capabilities to guide users directly to specific pages, whether within mobile apps or URLs.
Meanwhile, Meta's Threads is eyeing a potential launch in the EU. Navigating regional regulations, Threads might introduce a view-only mode, allowing users to consume content without creating profiles.
The competitor to Twitter/X is also upping its game with a global expansion of its keyword search feature. Initially tested in English-speaking markets, this feature is now supported in all languages.
This is it for this week, stay connected for more exciting updates and trends! See you all next week!
You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.
Read Our Blog Posts for This Week 📚
Create Content 🤳
Holidays 🎉
Dec 4
Extraordinary Work Team Recognition Day.
World Wildlife Conservation Day.
Dec 5
International Volunteer Day.
Walt Disney Day.
World Soil Day.
Dec 6
National Day of Remembrance and Action on Violence Against Women.
World Trick Shot Day.
Dec 7
Hanukkah.
International Civil Aviation Day.
Dec 8
National Salesperson Day.
Christmas Jumper Day.
Dec 9
Christmas Card Day.
Genocide Prevention Day.
Dec 10
Human Rights Day.
International Animal Rights Day.
Nobel Prize Day.
Trends 📈
Christmas/Holiday Content: Use festive audios like this soulful rendition of the Christmas classic “Sleigh Ride” with heartwarming clips for delightful holiday-themed content.
The “Cheers” Trend: This is a new and trendy transition sound. Just clink your drink to the camera, and switch to the next clip using a photo from your camera roll.
The “Presha” Trend: This is your new versatile audio for all types of videos content on Instagram. Use this audio for product images, OOTD, and anything else you would like to share.
The “I Think I Like This Little Life” Trend: This trend is being used to appreciate the small joys. Some use the sound as a backdrop for a specific moment, while others create vlog-style compilations to share snippets of their life.
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Memes 🤣
The “Spotify Wrapped” Memes: It’s tiiiiime! No, I am not talking about Christmas but rather about the other big December event, Spotify Wrapped! Across social media, users are sharing and memeing the results of their 2023 Spotify Wrapped, especially this year’s new addition, Sound Town.
https://x.com/ali_sivi/status/1729893277699019257?s=20
Read about Social Media News 📰
TikTok 🎤🎧
TikTok Launches New ‘Creative Cards’ To Provide Content Inspiration.
TikTok Says Users Spend Half Their Time in the App Watching Minute+ Long Clips.
TikTok pushes further into streaming with new artist accounts.
TikTok launches dedicated account tags for artists and new promotional tools.
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Google 🔎
Google’s .meme domain is here to serve your wackiest websites.
Google agrees to pay publishers in Canada and drops plans for blocking news.
YouTube 🎥
YouTube 'Playables' for Premium subscribers launched; Here's how to access it.
YouTube Adds New Analytics Cards, Simplifies its ‘Product Drops’ Feature.
YouTube Music Recap is no Spotify Wrapped, but it’s still pretty fun.
Facebook 📘
Meta Faces New Scrutiny Over Claims Youngsters Are Exposed To Harmful Content.
Meta Publishes New Guide on How to Maximize Post-Holiday Promotions.
LinkedIn 🧑💼
Pinterest 📌
Threads 📝
Hot SaaS Tools on the Market 🔨🧰
Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.
Balsamiq: Helps product managers, designers, and developers to create quick mockups. It allows you to sketch out your ideas and concepts in a way that resembles hand-drawn sketches, making it easy to communicate your vision.
Twilio: Provides APIs for building SMS, voice, and video applications. It allows developers to integrate communication features into their apps and services.
Kaltura: Offers a wide range of tools and services for creating, managing, and delivering video content. It supports both live streaming and on-demand video creation.
Our Two Cents on Social Media Marketing 🧙♂️
Clearly define your social media marketing goals for the new year. Whether it's increasing brand awareness, driving website traffic, or boosting sales, having specific, measurable, achievable, relevant, and time-bound (SMART) goals will guide your strategy.
Identify what worked well and what didn't in the past year. Use analytics tools to measure key metrics, such as engagement, reach, and conversion rates.
Plan your content in advance, considering key events, holidays, and trends relevant to your industry. Consistency in posting is crucial for maintaining audience engagement.
As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.
I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!
See you next week!