Say hello to social media's newest player, Bluesky
A weekly newsletter about all things social media by Nuelink
A new player has entered the scene and it could be the final nail in the coffin for Twitter. Twitter founder and former CEO, Jack Dorsey, is the man behind the newest social media platform, Bluesky, which has taken the internet by storm.
While Dorsey's new toy is being praised, his discarded toy, Twitter, is still knee-deep in breakdowns and bots issues. Continue Reading for the latest social media news.
You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.
Read Our Blog Posts for This Week 📚
A Step-by-Step Guide to Getting Your First Client as a Social Media Manager (+ Bonuses).
Nuelink: A Powerful MeetEdgar Alternative for Growing Agencies.
Create Content 🤳
Holidays 🎉
May 8
Free Trade Day.
World Ovarian Cancer Day.
World Red Cross and Red Crescent Day.
Reward Yourself Day.
May 9
National Teacher Day.
Hurray for Buttons Day.
Lag BaOmer.
May 10
National Small Business Day.
Mother Ocean Day.
World Lupus Day.
Trust Your Intuition Day.
May 11
National Technology Day.
National Twilight Zone Day.
National Eat What You Want Day.
May 12
International Day of Plant Health.
International Nurses Day.
Child Care Provider Day.
Public Gardens Day.
May 13
World Fair Trade Day.
Fintastic Friday.
Tulip Day.
May 14
Mother's Day.
National Travel Insurance Claims Day.
National Children's Day UK.
Trends 📈
The "Girlfren Boyfren" Trend: This audio courtesy of the new Barbie movie is making the rounds on social media. This audio is a goldmine for comedic sketches and you can use it to share with your audience actions that just don't add up.
The "Ok, Well That's Interesting" Trend: Use this popular sound and share a relatable scenario you wish to avoid. Whether it's getting caught wearing your sibling's favorite shirt or getting asked about a task you are yet to start.
The "I Don't Do Well With The Drama" Trend: Use the CapCut template and this Justin Bieber's audio and share something you've stopped doing to avoid unnecessary drama. This is an upcoming new trend, so make sure to jump on it early.
The "Nobody’s Heard From Me For Months" Trend: Use this sound and film yourself looking into the camera for four seconds. Add overlay text with the in-app text function to tell your audience why you have been ghosting everyone. You can add anything from having too much work to do, to forgetting your phone on silent.
Memes 🤣
The "Kamala Harris" Meme: While delivering an important speech on abortion rights, VP Kamala Harris went into a tangent that’s hard to parse and can only be described as a word salad. Needless to say the moment went viral and provided copious amounts of laughs and giggles for social media users.
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Read about Social Media News 📰
TikTok 🎤🎧
Meta and TikTok Launch New Initiatives to Facilitate Connection Between Brands and Creators.
TikTok Announces Programming for Asian and Pacific Islander Heritage Month.
TikTok’s new creator fund requires 10,000 followers and longer videos.
TikTok Announces Education and Funding Initiatives for Small Business Month.
TikTok Announces Date for Third Annual ‘TikTok World’ Event.
TikTok Shares New Insights into the Effectiveness of Marketing Mix Modelling in Ad Measurement.
Instagram 📷
Instagram Updates Policies Around UGC to Expand Content Collaboration Opportunities.
Instagram’s Testing a New Generative AI Sticker Creation Process In-App.
Twitter 🐦
Elon Musk shakes up Twitter's revenue model with pay-per-article feature.
Twitter won't make government agencies, public services pay for automated tweets.
Twitter Tests New Visual Display Formats, Previews of Subscription Content.
Twitter’s Bot-Battling Claims Don’t Add Up Based on Relative User Growth.
Google 🔎
Google now lets you access your account with passkeys rather than passwords.
Google Launches Blue Checkmarks for Verified Brands in Gmail.
YouTube 🎥
YouTube Adds New Shorts Ad Placement Options to Facilitate More Promotional Opportunities.
YouTube Looks to Streamline Channel Page Options to Improve Engagement.
Facebook 📘
Meta rolls out new discovery and personalization controls for Facebook Reels.
Meta finds more than 1,000 domains sharing ChatGPT-themed malware.
Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories.
LinkedIn 🧑💼
Pinterest 📌
Snapchat 👻
BeReal 📷👩
Bluesky 💙
Hot SaaS Tools on the Market 🔨🧰
Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.
Gusto: Gusto is an online payroll and HR management software that makes it easy for small business owners to manage their employee's payroll, benefits, and compliance.
Wrike: Helps you assign tasks to team members, set deadlines, and track progress. It also offers collaboration features, such as file sharing and commenting, to help team members work together more effectively.
Notion: This is an all-in-one productivity tool that allows small businesses to organize their notes, projects, tasks, and knowledge in one place. You can create databases, pages, and templates to manage your workflow.
Our Two Cents on Social Media Marketing 🧙♂️
Video content is more likely to be shared and has higher engagement rates than other types of content on social media platforms. Use platforms like Instagram Reels, TikTok, and YouTube to showcase your brand’s personality and values.
Use social media to host contests and giveaways to engage your followers and increase brand visibility. Encourage your followers to participate by sharing the contest with their followers and tagging friends.
Use social media advertising to target your ideal audience. Experiment with different ad formats such as video, carousel, and story ads, and use A/B testing to optimize your campaigns for maximum ROI.
As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.
I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!
See you next week!