Shorts creators will be cashing in next month, and a new Instagram redesign.
A weekly newsletter about all things social media by Nuelink
Hello!
Here is what happened this week! 📰☕
Welcome to our weekly newsletter. You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.
Read Our Blog Posts for This Week 📚
Create Content 🤳
Holidays 🎉
Jan 16
Appreciate a Dragon Day.
Blue Monday.
Book Publishers Day.
Brew Monday.
Elementary School Teacher Day.
International Hot and Spicy Food Day.
Martin Luther King Jr. Day.
Jan 17
Customer Service Day.
Ditch New Year's Resolution Day.
Kid Inventors’ Day.
Printing Ink Day.
Judgment Day.
Jan 18
Museum Selfie Day.
National Gourmet Coffee Day.
National Thesaurus Day.
Jan 19
Artist as Outlaw Day.
Get to Know Your Customers Day.
Good Memory Day.
Tenderness Toward Existence Day.
Jan 20
International Day of Acceptance.
National Cheese Lover's Day.
National Coffee Break Day.
National Penguin Day.
Take A Walk Outdoors Day.
Jan 21
Grandma's Day.
International Sweatpants Day.
National Cheesy Socks Day.
One-Liners Day.
Thank Your Mentor Day.
Jan 22
Chinese Lunar New Year.
Grandpa's Day.
Come in From the Cold Day.
National Sanctity of Human Life Day.
Trends 📈
No it’s not trend: Use this sound with a text overlay to describe a time you found out a fact so unbelievable that you refused to believe it was actually true.
It was never that serious trend: Use this sound and describe a situation where you overreacted when in fact the situation didn't call for it and wasn't that serious.
Who stresses you out? trend: This new trend asks you to point the camera at someone who stresses you out. It usually ends with the camera pointing right back at you.
Lunar New Year: The Lunar New Year is happening next weekend. If you have an international audience it's a great post idea to celebrate with your audience.
Memes 🤣
The Logan Paul memes: Logan Paul is back on the Internet's bad side with his latest controversies. This started when Coffeezilla, an internet journalist, released a series exposing Paul's crypto scam, CryptoZoo. Then the internet found out that the YouTuber abandoned his pet pig when he moved to another country. It's safe to say that 2023 hasn’t been Logan's year so far.
Elon Musk Memes: You know who else didn't start 2023 on the right foot? Elon Musk. According to the Guinness World Records, Musk has lost more money than anyone in history. Musk isn't the internet's favorite person right now, so you know the memes are good.
Read about Social Media News 📰
TikTok 🎤🎧
TikTok is testing a ‘sleep reminders’ feature that nudges you when it’s bedtime.
TikTok Pauses US Security Deal Amid Rising Questions About the App’s Connection with the CCP.
TikTok launches a Talent Manager Portal so managers can negotiate brand deals for clients.
Instagram 📷
Instagram is removing the Shop tab, moving Reels from the center spot in design overhaul next month.
Twitter 🐦
Twitter Previews New Bookmarks UI, Making the Functionality Easier to Access.
Twitter further cuts staff overseeing global content moderation, Bloomberg reports.
Twitter Outlines Roll-Out Plan for Alternative Feeds, Updated Bookmarks UI and Long-Form Tweets.
Twitter Adds ‘Hashfetti’ Effect to Branded Hashtag Campaigns.
A celebrity photo lawsuit claims Twitter’s copyright process is broken.
You might soon be able to buy unique usernames on Twitter through bidding, here's why.
Twitter may soon launch Coins, allowing you to reward creators.
Twitter Shuts Down More International Offices as Musk and Co. Continue to Cut Costs.
Google 🔎
YouTube 🎥
YouTube will start sharing ad money with Shorts creators on February 1st.
YouTube Adds New Analytics Updates, with a Focus on Shorts Content.
Facebook 📘
How to Take Advantage of Meta’s Advantage+ Shopping Campaigns.
Meta Launches Live Roll-Out of VRS System to Mitigate Unintended Bias in Ad Exposure.
Meta Expands Ad Targeting Restrictions for Teens, Adds New Ad Control Center for Young Users.
Meta’s Shutting Down its ‘Creator Studio’ Page Management App.
Meta sues surveillance company for scraping data with fake Facebook accounts.
LinkedIn 🧑💼
Hot SaaS Tools on the Market 🔨🧰
Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.
Sideqik: It’s an e-commerce creator marketing platform that helps you find the right creators for your brand’s influencer marketing strategy, manage your outreach, and measure your engagements.
EngageBay: Helps small businesses streamline sales pipelines and makes closing deals and chasing leads easier.
Loom: Helps you give detailed feedback by recording quick videos to update and collaborate with your team.
Our Two Cents on Social Media Marketing 🧙♂️
As many platforms shift from chronological to algorithmic timelines, it’s now important more than ever to generate relevant and trending hashtags for your content to maximize reach.
Geotagging on Instagram is an effective way to increase exposure on a local scale on social media. This is an especially useful tactic for brick-and-mortar shops.
Create an industry-specific Facebook group. This is a great way to communicate with your community and grow your following organically.
As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.
I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!
See you next week!