The War on Tiktok Has Begun…

A weekly newsletter about all things social media

Tiktok has been going through it this week. The EU, the UK, Canada, and the USA have all banned the app from official devices. However, the US wants more blood and is coming for TikTok's entire American market. 

We also got our first look into Shorts monetization in action and another Twitter layoffs. 

Read on this and more with the Nuelink team.

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Read Our Blog Posts for This Week 📚

• Simplify Your Social Media Strategy Following These 5 Steps.

• 5 Ways to Build Your Brand on Social Media from the Ground up.

Create Content 🤳

Holidays 🎉

06 Mar

• Day of Memorial And Respect For Veterans.

• Fun Facts About Names Day.

• World Tennis Day.

07 Mar

• National Cereal Day.

• National Sportsmanship Day.

• Unique Names Day.

08 Mar

• Holi.

• International Women's Day.

• National Proofreading Day.

• National Retro Video Game Day.

• World Maths Day.

09 Mar

• Popcorn Lover's Day.

• World Kidney Day.

• National Get Over It Day.

10 Mar

• International Day of Awesomeness.

• Mario Day.

• National Pack Your Lunch Day.

11 Mar

• Debunking Day.

• National No-Code Day.

• Genealogy Day.

12 Mar

• World Day Against Cyber Censorship.

• Aztec New Year.

• Daylight Saving Time Starts.

Trends 📈

• The " Bold Glamour Makeup" trend: This trend has been all over Tiktok in the last few days. People use the infamous Bold Glamour filter and film their reaction to how they look. 

• The "My Ancestors" trend: I have been loving this trend lately. This trend is all about how your ancestors would react to things like your career, how you dress, or anything of that sort. Some of the takes on this trend are super funny and creative.

• The "She’s from Manitoba" trend: Lip sync to this audio and add a text overlay to talk about someone/ something you thought was perfect until you find out some red flags about them. 

• The "Pedro Pascal Car" trend: Use this sound along with the CapCut template and text overlay to describe a situation that's very exciting to you but confusing to someone else. 

Memes 🤣

• The "Voice Deepfakes" memes:  As of late, there are a lot of funny AI voice deepfakes of politicians and celebrities. This meme usually involves a serious, well-known person "talking" about something silly. Take this video of Joe Biden relating his experience of running a Zoo as an example. 

zach silberberg @zachsilberberg

joe biden has really messed up big time

• The "Cocaine Bear" memes: A new movie is out this week called Cocaine Bear. The movie, as the title describes, is about a bear that is high on cocaine and the mayhem it causes. People saw the movie and are memeing just how surprisingly good the movie is.

himothée chalamet @danielwjones_

I just saw Cocaine Bear and let me tell you…

Read about Social Media News 📰

TikTok 🎤🎧

• UK Officials Call for TikTok Ban After New EU Restrictions.

• TikTok Announces New Brand Safety and Suitability Partners.

• TikTok launches ‘Sounds for Business’ to help marketers create engaging content.

• Canada Becomes the Latest Region to Ban TikTok on Government-Owned Devices.

• TikTok will limit teens to 60 minutes of screen time a day (but you can turn the limit off).

• House panel advances bill that could ban TikTok.

• Why won’t TikTok confirm the Bold Glamour filter is AI?

Instagram 📷

• Instagram starts testing its age verification tools in more countries.

Twitter 🐦

• Twitter Cuts More Staff as Revenue Trails Expectations.

• Twitter Blue head Esther Crawford is out at Twitter. 

• Twitter rewrites its rules on violent content under Elon Musk.

• Twitter welcomes everyone to Twitter as it goes down.

• Twitter Blue expands to more than 20 countries.

Google 🔎

• Google Chrome’s improved page zoom should help make the mobile web more accessible.

• Google’s Chrome browser now squeezes more battery life out of MacBooks.

YouTube 🎥

• YouTube’s new leader teases AI tools that can virtually swap creators’ outfits and locations.

• YouTubers Share Results of First Month of Shorts Monetization.

Facebook 📘

• Facebook Remains the Most Important Network for SMBs, According to New Survey.

• Mark Zuckerberg's Meta creates a team to design futuristic experiences with AI.

• Meta Says That its Automated Ad Targeting Tools Have Driven a 32% Increase in ROAS.

• Meta Shares Insights into Emerging Trends in Latest ‘Culture Rising’ Report.

LinkedIn 🧑‍💼

• LinkedIn Adds More Ad Targeting Criteria, Provides Tips for B2C Campaigns.

• LinkedIn Adds New Tools for Job Seekers, Including Updated Job Alert Systems.

• LinkedIn Adds Additional Intelligence Elements to Sales Navigator.

• LinkedIn Provides New Segmentation Options for its Company Engagement Report.

Pinterest 📌

• Pinterest Leads the Charge on Shoppability.

• Shuffles by Pinterest expands to nine additional countries.

• Pinterest is testing a new premium video ad format on its app’s search tab.

Snapchat 👻

• Snapchat Integrates ChatGPT Elements into New ‘My AI’ Tool In-App.

• Snapchat’s Snapstreaks are about to get more flexible — for a fee.

Hot SaaS Tools on the Market 🔨🧰

• Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.

• Contentpace: Helps you optimize your content with its SEO, content writing, and content planning features. 

• Opinion Stage: Helps you create quizzes, surveys, and forms to better engage your audience with interactive content. 

• Unsplash: Helps you source licensed images for your social media channels and website.  

Our Two Cents on Social Media Marketing 🧙‍♂️

• Supplement your content marketing strategy by curating content from your favorite creators and experts. This will help you post consistently without needing to create original content. 

• Decipher what your analytics tell you. Tracking analytics is essential not only to measure the success of current campaigns but also to guide your future campaigns. 

• When searching for hashtags for your social media posts, opt for low-competition ones over top hashtags to give your posts a chance to compete. 

• As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.

I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!

See you next week!