This is why Instagram is focusing on short videos...
A weekly newsletter about all things social media by Nuelink
Hey there! Welcome back to your weekly social media news roundup. Hereโs whatโs buzzing in the world of social media:
๐ X's Free Trial for Premium Features: X, formerly known as Twitter, is testing a free trial for its X Premium service. This allows potential subscribers to try out features like the Grok AI chatbot before committing to a subscription. While some see this as a smart move to attract more users, others argue it undermines the purpose of a paid subscription.
๐ Stagnant User Growth on X: X has seen minimal user growth since Elon Musk acquired the company. A report from the Financial Times shows X has around 251 million daily active users as of Q2 2024, a mere 1.6% increase from the previous year. This is a stark contrast to the double-digit growth Twitter enjoyed before Musk's takeover.
โ๏ธ EU Warns X Over Verification System: The European Union has flagged X's blue checkmark verification system as deceptive, violating the Digital Services Act (DSA). The EU's investigation also found X lacking in advertising transparency and public data sharing with researchers.
๐ฑ Instagram's Focus on Short Form Video: Instagram will not prioritize longform video content, as it could undermine the platform's core mission of connecting people with friends. Adam Mosseri, Instagram's chief, emphasized that short form videos are more effective in interactions and sharing among users.
๐ TikTok Advertisers Considering Alternatives: With the U.S. TikTok sell-off bill looming, set to potentially ban the app by January next year, advertisers are already exploring other options. Recent insights show a decline in TikTok ad spend in April and May, with major advertisers significantly reducing their focus on the platform.
Keep on reading for your weekly trends recap!
You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.
Read Our Blog Posts for This Week ๐
How is Social Media Reshaping Consumer Behavior and Influencing Purchasing Decisions.
The Best Social Media Automation Tools for Podcasters in 2024.
Create Content ๐คณ
Holidays ๐
July 15
World Youth Skills Day.
Developmental Disability Professionals Day.
July 16
Artificial Intelligence Appreciation Day.
Ashura.
World Snake Day.
July 17
World Day for International Justice.
World Emoji Day.
July 18
Dapper Your Data Day.
World Listening Day.
July 19
Flight Attendant Safety Professionals' Day.
International Retainer Day.
July 20
International Chess Day.
Moon Day.
Space Exploration Day.
July 21
Comic Con.
Invite an Alien to Live with You Day.
Trends ๐
The โMy Favorite Animal Is Meโ Trend: TikTok creators have been using this trend to share the various triggers and frustrations that make them feel like they're losing control.
Enable 3rd party cookies or use another browser
The โYouโre Breaking My Heartโ Trend: Creators are leveraging this sound primarily to showcase humorous and relatable moments that encapsulate those small, heartbreakingly silly experiences we all encounter in daily life.ย
The โYouโre Too Sweet For Meโ Trend: ย This sound serves as a perfect backdrop for visually captivating content. Creators utilize it to highlight breathtaking landscapes, intricate artistic projects, and product images.
Enable 3rd party cookies or use another browser
The โYasashiโ Trend: Use this sound to craft a specific mood or tone in your videos. The slowed-down rendition of the song is great for all types of content and can be used across platforms.ย
Read about Social Media News ๐ฐ
TikTok ๐ค๐ง
Instagram ๐ท
๐
X / Twitter's user base has stopped growing under Elon Musk.
X Previews Haptic Design Updates, Including Post and Video Controls.
X Continues to Secure Money Transmitter Licenses in the US.ย
Google ๐
YouTube ๐ฅ
YouTube Music is testing an AI-powered โAsk for music any way you likeโ feature.
YouTube tempts creators with a half dozen new features for Shorts.
Facebook ๐
LinkedIn ๐งโ๐ผ
Threads ๐
Hot SaaS Tools on the Market ๐จ๐งฐ
Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.
Freshdesk: Helps businesses manage customer inquiries through a ticketing system. It offers features like automation, self-service portals, and detailed reporting to enhance customer support efficiency and effectiveness.
ChartMogul: Provides analytics for subscription-based businesses. It helps track key metrics such as MRR, churn rates, and customer lifetime value, offering insights that drive growth and optimize revenue streams.
Lucidchart: This is a web-based diagramming tool that helps users create flowcharts, process maps, and organizational charts.ย
Our Two Cents on Social Media Marketing ๐งโโ๏ธ
Use social media to announce and offer exclusive deals, discounts, or promotions. Limited-time offers can create urgency and prompt immediate purchases.
Run polls, contests, and interactive posts to encourage participation and engagement. This increases brand visibility and keeps consumers engaged with your content.
Ensure your social media content and purchasing processes are mobile-friendly. Many consumers browse and shop directly from their mobile devices.
As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.
I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!
See you next week!