Threads is now available in the EU…
A weekly newsletter about all things social media by Nuelink
This week's social media recap highlights key developments from Meta's Threads expansion to Elon Musk's xAI startup rolling out Grok. We'll also delve into challenges faced by Twitter, updates from Instagram and Snapchat, and TikTok's remarkable financial achievement.
Starting with Meta, the social media giant has brought its social network, Threads, to the European Union, welcoming users with enhanced accessibility features. Are you one of the new users?
Instagram has also refined Threads by introducing a dedicated domain, simplifying referral traffic tracking for users. Threads also introduced topic tags, revealing popular discussions, such as NBA, tech communities, and photography.
On the same topic, Meta is making progress on its commitment to decentralization, enabling Threads to be interoperable via a decentralized protocol. This move allows Threads content and profiles to be accessible through other fediverse-based apps.
Meanwhile, Elon Musk's xAI startup introduced Grok, a rebellious AI chatbot, to U.S. Premium+ subscribers on X's platform, with plans for broader market access in the near future. Twitter also experienced a brief disruption as outgoing links faced issues, redirecting users. While the problem was swiftly resolved, there was no official acknowledgment from Twitter's channels.
Unlike Twitter Blue or whatever it’s called these days, Snapchat's premium subscription, Snapchat+, continues its impressive growth, achieving its highest-ever monthly in-app revenue in November, surpassing $20 million net revenue. Younger users are showing a willingness to pay for premium features, driving subscription growth.
TikTok is also moving forward. The platform made history by becoming the first non-game mobile app to generate $10 billion in consumer spending across the Apple App Store and Google Play. This remarkable financial achievement is fueled by in-app purchases of “coins,” TikTok's virtual currency for gifting creators.
Stay tuned for more exciting developments in the ever-changing world of social media.
You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.
Read Our Blog Posts for This Week 📚
Create Content 🤳
Holidays 🎉
Dec 18
Arabic Language Day.
Bake Cookies Day.
International Migrants Day.
Dec 19
Look for an Evergreen Day.
National Oatmeal Muffin Day.
Dec 20
Games Day.
International Human Solidarity Day.
Dec 21
December Solstice.
Look On The Bright Side Day.
National Crossword Puzzle Day.
Dec 22
Mathematics Day.
Abilities Day.
Dec 23
Christmas Movie Marathon Day.
Human Light Celebration.
Dec 24
Christmas Eve.
Last-Minute Shopper's Day.
Trends 📈
The “Seeing Life Cinematically” Trend: Use this sound along with this Capcut template to romanticize your life. Whether it's scenery or product imagery, as long as it’s aesthetic, it fits the trend.
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The “Clearly Not A Lot” Trend: This trend has become a popular and humorous way for users to playfully share moments where they may not have been thinking. Whether it's a funny situation, a stupid decision, or just a lighthearted response, this trend adds a touch of humor to your content.
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The “Underneath the Tree” Trend: Infuse the holiday vibes into your content with this upbeat track. This audio is versatile, and you can use it for highlighting your products, showing off your Christmas decor, and anything in between.
The “NYC In 1940” Trend: Another versatile sound, but this one is for Instagram. Again, you can use this track to promote your products, add to aesthetic videos, and share BTS.
Memes 🤣
The “Josh Hutcherson” Memes: The Josh Hutcherson Whistle meme is a big hit on TikTok. People are making funny edits by putting Josh's face in unexpected places in the “Whistle” video, making it like a surprise.
Read about Social Media News 📰
TikTok 🎤🎧
Instagram 📷
Instagram finstas may turn into a new product called ‘flipside,’ meant only for close friends.
Instagram’s status feature now lets you post short video updates.
Instagram Adds New Anti-Spam Measures, Including Improved Engagement Filtering Tools.
Instagram new AI editing tool lets you edit image background via prompts.
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Google 🔎
YouTube 🎥
YouTube Announces Third Party Verification Partnerships for Shorts Ad Placements.
YouTube Will Enable Channels to Give Away 10 Free Subscriptions Per Month.
Facebook 📘
Snapchat 👻
BeReal 📷👩
Threads 📝
Threads Adds Separate Link URL for Threads to Help Track Referral Traffic.
Threads’ New Topic Tags Highlight Some of the Key Areas of Discussion in the App.
Threads Adds Light Mode Option in Desktop Version of the App.
Threads is officially starting to test ActivityPub integration.
Threads will let you push fact-checked posts further down your feed.
Hot SaaS Tools on the Market 🔨🧰
Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.
Front: An email collaboration tool that brings all your team's communication into a single inbox, making it easier to manage and respond to customer inquiries.
AdRoll: A growth marketing platform that specializes in retargeting ads across different platforms to help businesses boost their online advertising ROI.
Tresorit: A secure cloud storage and file sharing platform that focuses on encryption and data privacy, ideal for businesses that prioritize security.
Our Two Cents on Social Media Marketing 🧙♂️
Crafting impactful tweets and threads is an art. Keep your messages short and sweet, utilizing engaging language and relevant hashtags to capture attention. Boost visual appeal by incorporating eye-catching media like images, GIFs, or videos.
Experiment with bold, italics, and emojis to add visual interest to your text-based posts. Play with different formatting options to make your content visually appealing.
Organize information using lists and bullet points for easy readability. This format not only enhances clarity but also makes your content more digestible for readers.
As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.
I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!
See you next week!