Tiktok employees can make you go viral, and Twitter is giving you back your old timeline

A weekly newsletter about all things social media by Nuelink

Hello! 

Here is what happened this week!  📰☕

Welcome to our weekly newsletter. You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.

---

Read Our Blog Posts for This Week 📚

• How to Optimize all of your Social Media Platforms in 15 minutes.

• Is Twitter Blue Worth the Money for Your Small Business?

Create Content 🤳

Holidays 🎉

Jan 30

• National Croissant Day.

• National Inane Answering Message Day.

• School Day of Non-violence and Peace.

Jan 31

• Grammy Awards Day.

• Inspire Your Heart with Art Day.

• International Zebra Day.

• National Plan for Vacation Day.

Feb 1

• Change Your Password Day.

• Global School Play Day.

• National Dark Chocolate Day.

• National Girls and Women in Sports Day.

• World Aspergillosis Day.

• World Read Aloud Day.

Feb 2

• Crepe Day.

• Groundhog Day.

• Harry Potter Book Night.

• Optimist Day.

Feb 3

• Bubblegum Day.

• Feed the Birds Day.

• Give Kids A Smile.

• National Patient Recognition Day.

Feb 4

• Facebook's Birthday.

• International Day of Human Fraternity.

• Sweater Day.

• Take Your Child To The Library Day.

• World Cancer Day.

Feb 5

• British Yorkshire Pudding Day.

• Disaster Day.

• Floating Lanterns Festival.

• Tourism Day.

• World Nutella Day.

Trends 📈

• I don’t care trend: Use this sound and film yourself lip syncing to the lyrics with a text overlay showing you defend something/someone you love and that people criticize. This could be a great way to address the invalid criticisms your brand gets, just make sure that they are indeed invalid.

• We ordered among us potion off the dark web trend: Use this sound and post a video talking about the origins of a product/thing you own that people ask you about. These tend to be funny but you can use this trend to hype your products.

• Reasons why trend: This new trend dares you to find a reason why you shouldn't do something, especially when it's obvious why you really shouldn't. Use the smelliot’s priv sound for maximum impact.

• Finn Wolfhard TikTok transition: Tiktok users are using a clip featuring the Stranger Things star as a video transition. People edit their videos to include transitions timed with the snapping of Wolfhard's fingers using a fast-paced version of the song "Give It to Me."

Memes 🤣

• Corecore memes: Tiktok comes up once again with a new absurd meme. This meme uses nihilistic video clips to create literally meaningless videos to make you feel something. Some videos look like documentaries, others are just a bunch of pictures slapped together. Needless to say, Tiktok never disappoints.

@flicksagaYea #nichetok #corecore

Tiktok failed to load.

Enable 3rd party cookies or use another browser

• M&M memes: M&M had a taste of being memed by the internet when they gave the green M&M a makeover, and it seems they cannot get enough of it. I don't blame them honestly since it's an amazing marketing strategy. This time around they changed their spokescandies with actress Maya Rudolphand and the internet went into frenzy.

Hunter @poshspicelatte

Maya Rudolph pulling up to the Mars Candy HQ to speak to the CEO of M&Ms

Read about Social Media News 📰

TikTok 🎤🎧

• TikTok confirms that its own employees can decide what goes viral.

• TikTok Faces More Questions Over Creator Monetization as ‘Pulse’ Program Falls Flat.

• TikTok expands its DM settings to let users choose who can message them.

Instagram 📷

• Instagram showed people too many videos last year, admits Adam Mosseri.

• Instagram Adds Dynamic Profile Photos Which Can be Flipped to Show Your Meta Avatar.

• Instagram Adds Lead Forms as CTA Button Option on Business Profiles.

Twitter 🐦

• Twitter is now accepting Community Notes contributions from four more countries.

• The third-party apps Twitter just killed made the site what it is today.

• Want Twitter without ads? Elon Musk suggests paying more.

• Twitter Launches Test of Ad Targeting Based Specifically on Search Queries in the App.

• Twitter won’t force you to the ‘For You’ timeline on web anymore.

• Ad spending on Twitter falls by over 70% in Dec.

• Twitter partners with DoubleVerify and IAS on brand safety initiative amid advertiser exits.

• Twitter Updates Paid Partnerships Policy to Ensure More Transparency in Brand Deals.

• Twitter Tests Out ‘Verified Views’ as it Continues to Push Twitter Blue Take-Up.

• Yes, Twitter changed its font.

Google 🔎

• Area 120, Google’s in-house incubator, severely impacted by Alphabet mass layoffs.

• DOJ's new suit puts Google's ad business at risk.

• Google changes its rules for the Android platform in India.

• Google’s expanding Chrome’s Incognito lockdown on mobile and Safety Check.

YouTube 🎥

• YouTube Will Provide More Context on Policy Violations with Two Coming Updates.

• YouTube unveils new program that enables students to earn college credits.

• YouTube says it’s fixing the bug that let someone fake a new oldest video.

Facebook 📘

• Meta Moves to Next Stage of Full Messaging Encryption, With Expanded E2E on Messenger.

• Meta Prompts Users to Review their Privacy Settings for Data Privacy Day.

• Meta Launches New Rights Manager Mini-Site to Help Brands Detect and Action IP Violations.

• Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise.

LinkedIn 🧑‍💼

• LinkedIn Looks to Boost Newsletter Discovery by Showcasing Which Newsletters Users are Subscribed to.

• LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement.

Pinterest 📌

• Pinterest Provides New Insights to Help Brands Reach Consumers at Each Stage of the Purchase Cycle.

Snapchat 👻

• Snap Launches New Ad Campaign to Showcase its AR Offerings.

Hot SaaS Tools on the Market 🔨🧰

• Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.

• Piwik: This open-source web analytics tool provides intelligent insights on your website such as keywords, website traffic, and more.  

• TalentLMS: Ease the onboarding process of new employees by offering a great training experience with in-depth course management features. 

• Typeform: This online form builder helps you create forms, surveys, and quizzes to get all the answers you need in order to improve your business and draft an informed business plan. 

Our Two Cents on Social Media Marketing 🧙‍♂️

• Your LinkedIn summary is vital to your professional profile. Take the time to craft a compelling and polished summary that showcases your unique professional value. 

• Use memes to connect with your followers and create a sense of relatability with some lighthearted content. Ensure that the meme you share relates to your niche and industry. 

• Leverage interactive content, such as quizzes or polls, to boost traffic and engagement and generate leads. 

• As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.

I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!

See you next week!