TikTok's woes are YouTube's gains… Here’s how YouTube is taking advantage of the UMG/TikTok situation!
A weekly newsletter about all things social media by Nuelink
Welcome back to the Nuesletter! Here are social media updates you NEED to know:
🚀 In-Feed Prompts to Keep You Engaged: X is experimenting with in-feed prompts, strategically placed between regular posts, to remind users of bookmarked content. A subtle yet effective way to enhance user awareness and boost engagement on the platform.
💡 Ad Placement Precision with X: Formerly Twitter, X also announced that they will be allowing advertisers to run ads next to specific content creators. This move seeks to prevent ads from appearing alongside controversial material, addressing concerns that emerged last year.
🔍 Meta's Threads Unveils “Topics”: Contradicting its earlier stance, Meta introduces a “topics” feature on Threads, a test that surfaces timely content based on user engagement. Mark Zuckerberg believes this will help users discover and engage in conversations around trending subjects.
💰 Meta vs. Apple: The Battle Continues: Meta plays its cards against Apple, announcing the passing on of Apple's 30% service charge to advertisers on iOS. A strategic move to generate discontent among advertisers and challenge Apple's dominance in the iOS app economy.
🚫 Hashtag Limits and Reels Carousel on Instagram: Instagram adapts with hashtag restrictions, allowing users to include only five hashtags per post. Additionally, Instagram is gearing up to introduce carousels within Reels, enabling more creative ways to share content on the platform.
🌟 TikTok's “Sub Space” for Exclusive Engagement: TikTok ventures into exclusive engagement with “Sub Space,” a feature allowing LIVE creators to interact directly with their paying subscribers. A move poised to enhance community engagement and provide an additional perk for subscribers.
🎵 YouTube Remixes Music Videos in Shorts: YouTube challenges TikTok by enabling users to remix music videos in their short-form content, known as Shorts. Leveraging its vast library of official music videos, YouTube aims to offer users more creative options in content creation, especially with the recent TikTok/UMG saga.
Stay tuned for more exciting developments in the realm of social media. Until next week, happy scrolling!
You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.
Read Our Blog Posts for This Week 📚
What's the Snap Stars Program? A Deep Dive into Snapchat's Lucrative Revenue-Sharing Attempt.
A Comprehensive Guide to Effective Social Media Marketing for Small Businesses and Entrepreneurs.
Create Content 🤳
Holidays 🎉
Feb 19
Family Day.
Presidents' Day.
Prevent Plagiarism Day.
Feb 20
World Day of Social Justice.
Leadership Day.
Feb 21
International Mother Language Day.
Card Reading Day.
Feb 22
World Thinking Day.
Recreational Sports & Fitness Day.
Feb 23
International Stand Up to Bullying Day.
World Peace and Understanding Day.
Hospitality Workers Appreciation Day.
Feb 24
Floating Lantern Festival.
Tourism Day.
Feb 25
Quiet Day.
Let's All Eat Right Day.
Trends 📈
The “ Chicago” Trend: There are two primary variations of this trend. The first involves using the song to express a connection to a place that is uniquely yours. The second variation focuses on discussing something integral to your identity that remains a significant part of you.
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The “You Have Been Promoted!” Trend: TikTok users are using this sound to elevate someone/something in their lives to a heightened level. It's a creative way to showcase and celebrate friendships, clients, or products.
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The “‘Stop Being depressed” Trend: Use this sound to talk about something you love doing in your niche that makes you happy. This trend is all about expressing happiness and creating positive, relatable content.
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The “Pretty Girls” Trend: Creators are incorporating this sound as a background track for various content, including outfit try-ons and product showcases.
Memes 🤣
The “Super Bowl” Memes: Although the Super Bowl has come to an end, the memes it gave us will live on forever. Throughout the 2024 Super Bowl, the internet was buzzing with humorous takes on the event, providing plenty to laugh about. Memes circulated widely on social media, covering everything from Usher's Halftime Show to playful jabs at Taylor Swift's presence and the memorable commercial spots of the year.
https://x.com/FOS/status/1756831752432284014?s=20
Read about Social Media News 📰
TikTok 🎤🎧
TikTok’s AI-powered Creative Assistant is now available directly in Adobe Express.
TikTok is testing an exclusive ‘Sub Space’ where LIVE creators can interact with subscribers.
TikTok Announces Platform Trend Data Integration With Adobe Express.
Instagram 📷
Instagram and Threads will stop recommending political content.
Instagram Adds Video Cut Out Option to Create Animated Stickers.
Instagram’s Testing New Limits on How Many Hashtags You Can Add To Posts.
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X will soon let advertisers run ads next to a ‘curated list’ of creators.
X is Looking to Add Grok Chatbot Summaries of Trending Topics.
Google 🔎
YouTube 🎥
YouTube Announces Updates to Studio Mobile Uploads, Gift Memberships and Product Tagging.
YouTube Shorts adds music video remixing as UMG goes silent on TikTok.
Facebook 📘
Meta Says It Is Working To Remove That Annoying Chirp Sound.
Meta’s Rolling Out a New ‘Meta Verified’ Comment Filtering Option on Facebook and Instagram.
LinkedIn 🧑💼
Pinterest 📌
Bluesky ☁️💙
As Threads deprioritizes politics, Bluesky’s CEO touts custom feeds and user choice in social media.
Threads 📝
Hot SaaS Tools on the Market 🔨🧰
Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.
Snagit: Allows users to capture screenshots, entire web pages, or record videos of their screens. It can be used for various purposes, from creating visual content for presentations to documenting software workflows.
LastPass: Helps generate strong and unique passwords for each of your accounts, reducing the risk of security breaches. It automatically fills in your usernames and passwords for websites, making logging in a seamless and secure process.
Wistia: Allows businesses to upload, manage, and share their videos with ease. Users can customize the appearance of the video player, embed videos on websites, and control the branding to create a seamless viewing experience.
Our Two Cents on Social Media Marketing 🧙♂️
Research and use hashtags that are popular within your niche or community. By tapping into existing conversations, you can reach a wider audience interested in topics relevant to your brand.
Incorporate hashtags specific to your location or target audience's location. This can help attract local customers or connect with people interested in location-specific content.
With social media platforms starting to limit the number of hashtags you can use, make sure to only add the most relevant ones and choose from a diverse range of hashtags that are relevant to your niche.
As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.
I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!
See you next week!