Twitter and Facebook add new monetization opportunities for their creators, while YouTube launches new features
A weekly newsletter about all things social media by Nuelink
As Twitter continues to stumble to drive revenue, the platform announced the revival of the Super Follow feature. Facebook is also trying to keep its creators on the platform and hopes to expand its Creator Monetization Program.
Instagram and YouTube introduced new features, while TikTok is not keeping the threat of an ominous ban from giving the Shopping features another try.
You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.
Read Our Blog Posts for This Week 📚
Create Content 🤳
Holidays 🎉
Apr 17
International Day of Mastering Conversations That Matter.
Laylat al-Qadr.
World Hemophilia Day.
Apr 18
Adult Autism Awareness Day.
International Day for Monuments and Sites.
Tax Day.
Apr 19
Humorous Day.
Poetry & The Creative Mind Day.
Youth Homelessness Matters Day.
Apr 20
Chinese Language Day.
Look Alike Day.
National High Five Day.
Volunteer Recognition Day.
Apr 21
Advisor Appreciation Day.
Big Word Day.
World Creativity and Innovation Day.
Apr 22
Eid al-Fitr.
Earth Day.
National I.T. Service Provider Day.
Apr 23
International Creator Day.
International English Language Day.
International Spanish Language Day.
Movie Theatre Day.
World Book and Copyright Day.
Trends 📈
The "Could You Be Loved" trend: Use this as a background sound for your short-form videos. Whether you're vlogging your morning routine, showing off your products, or just looking for some feel-good tunes, this song is bound to do the trick.
The "West Coast" trend: This song by Lana Del Rey is the perfect backdrop for showcasing how different styles or products can transform your look. This is a great trend for businesses and shops to promote their products.
Coachella content: Coachella 2023 is kicking off this weekend. The festival tends to drive a lot of engagement and traffic on social media. Make sure to jump on the trend and share your take on the performances, Coachella outfits, and obviously those Coachella memes.
Trending audios:
Lucky Girl – Carlina.
Lost – Tony Ann.
Judas Effect –Vestron Vulture.
love on the brain – Sped up.
Memes 🤣
The "2000's Nostalgia" memes: There's a wave of 2000's nostalgia hitting the internet right now. Many users are looking back on their style and life back then and memeing it for the rest of the internet. I must say, this meme is taking over my algorithms and I am not mad about it.
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Read about Social Media News 📰
TikTok 🎤🎧
TikTok considers ditching its ‘Friends’ tab for a new ‘Explore’ experience focused on discovery.
TikTok quietly launched a GIF-like ‘video stickers’ feature for direct messages.
TikTok Shares Tips on How to Boost Brand Exposure by Connecting into Topical Communities.
Instagram 📷
Twitter 🐦
One of Elon’s handpicked ‘Twitter Files’ writers quits Twitter over its Substack restrictions.
Elon Musk says Twitter will finally remove legacy checkmarks on 4/20.
Twitter Inc. Merged into X Corp. As Part of the Next Evolution of the App.
Elon Musk Invests Millions into Generative AI Project for Twitter.
Twitter partners with eToro to let users trade stocks, crypto as Musk pushes app into finance.
Twitter Blue’s new 10,000 character limit turns tweets into essays.
Twitter’s Re-Launching its Creator Subscription Program, with Lower Barriers for Entry.
Google 🔎
Google Maps is adding new features to make it easier to explore national parks.
Google says it just made Chrome a lot faster on both Mac and Android.
YouTube 🎥
YouTube is giving Premium subscribers higher-quality video than everyone else.
YouTube Outlines Initial Pricing for its Upcoming NFL Broadcasts.
Facebook 📘
Facebook Adds Video Display Elements to Marketplace Listings.
Meta’s Developing a New Way to Share Status Updates from WhatsApp to Facebook.
Meta Updates Audio Encoding for Reels and Stories to Provide More Volume Consistency.
Facebook Tests AI Generated Stories Based on Your Previously Shared Images.
Meta Plans to Expand its Reels Monetization Program to More Creators.
LinkedIn 🧑💼
LinkedIn gets a free verified badge that lets you prove where you work.
LinkedIn Announces New Updates for Audience Network Campaigns.
Pinterest 📌
Snapchat 👻
Snap signs new music licensing deals to expand its Sounds library.
Snapchat Announces New Integration with Rockerbox to Provide Marketing Performance Insights.
Hot SaaS Tools on the Market 🔨🧰
Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.
Avada: This email marketing automation tool helps E-commerce streamline their shops and stores and add more value to their email marketing.
Removal.AI: This tool helps you optimize your products’ images by creating a transparent background and designing stunning imagery and graphics for your brand.
Optimizely: Allows you to test the performance of your blog and customize it to your readers’ interests with their analytics and personalization features.
Our Two Cents on Social Media Marketing 🧙♂️
Develop a unique brand voice on social media. The old cooperative approach doesn’t do the trick anymore, and audiences expect to find entertainment and value in your content.
Try to hit a healthy balance of sharing content from other brands and influencers alongside your original content. Just make sure this curated content is intriguing and helpful to your audience.
Take advantage of current events and holidays to boost engagement on your social media channels. Although this type of content has a short life span, it works well for brand exposure and awareness.
As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.
I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!
See you next week!