Twitter is a mess per usual, and TikTok is scrabbling to pay its creators

A weekly newsletter about all things social media by Nuelink

Hello! 

Here is what happened this week!  📰☕

This week, Elon has been doing Elon things which usually involve making a lot of bad decisions. And, YouTube is saying goodbye to the woman behind their monetization model, while Tiktok is still trying to figure out how to pay their creators. This and more with the Nuelink team.

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Read Our Blog Posts for This Week 📚

• How to Start And Grow a Personal Brand on Social Media.

• 5 Steps to Getting Your YouTube Channel Monetized Quickly.

Create Content 🤳

Holidays 🎉

Feb 20

• Family Day.

• National Comfy Day.

• National Leadership Day.

• Presidents' Day.

• World Day of Social Justice.

Feb 21

• International Mother Language Day.

• National Pancake Day.

Feb 22

• Be Humble Day.

• Inconvenience Yourself Day.

• Recreational Sports & Fitness Day.

Feb 23

• Digital Learning Day.

• World Understanding and Peace Day.

• National Banana Bread Day.

Feb 24

• International Stand Up to Bullying Day.

• National Trading Card Day.

Feb 25

• Quiet Day.

• Let's All Eat Right Day.

Feb 26

• Black Lives Matter Day.

• International Tongue Twister Contest Day.

• Tell a Fairy Tale Day.

• Peace Corps Week.

Trends 📈

• The "I don’t care" trend: Use this sound and post a short video lip syncing to the lyrics. Add text overlay to share something people criticize you for and said to you. 

• The "dancing dogs" trend: Use this sound along with the CapCut template to share something that makes you very happy and excited. This is a great way to hype up your business's new product or features.

• The "you've got me there" trend: Use this sound to share with your audience something cringy and embarrassing that you do. This trend is very popular now and makes you more relatable. 

• The "what’s rule number one" trend: use this trending audio with text overlay to describe a relatable and funny situation and how you tend to react to it.

Memes 🤣

• The Last of Us meme: HBO latest hit, The Last of Us, aired season one finale, and fans are traumatized to say the least. This naturally resulted in a wave of memes especially from fans of the original video games who made fun of the new fans for expecting anything less. 

Jamal Clark @jamalsevc

Watching episode 5 of the last of us😭

Read about Social Media News 📰

TikTok 🎤🎧

• TikTok is reportedly working on paywalled videos and a revamped creator fund.

• TikTok Provides 70,000 New DataInsights to Help Marketers Maximize Their In-App Efforts.

• TikTok to launch live ‘TikTok Trivia’ game with $500K in prize money.

• TikTok Tests In-Stream Shopping Options as it Pushes to Build on its Revenue Potential.

Instagram 📷

• Instagram Tests New Memories Prompts to Re-Ignite User Engagement.

• Instagram Shares Ad Planning Tips.

• Instagram is getting rid of live shopping.

• Instagram Launches ‘Channels’ Broadcast Chat Feature.

Twitter 🐦

• Twitter delays launch of its new API platform again.

• Twitter Outlines the Best Performing Super Bowl Ads, Based on Tweet Activity.

• Twitter is just showing everyone all of Elon’s tweets now.

• Twitter is back after struggling on a random Wednesday.

• Elon’s Latest Moves Highlight Self-Interest, Lack of Vision for Twitter’s Future.

• Twitter becomes first social media platform to allow cannabis ads in U.S.

Google 🔎

• Google employees also think the Bard launch was 'botched' and 'rushed'.

• Google rolls out new features to make in-app browsers better on Android.

YouTube 🎥

• YouTube Tests Multi-Language Audio Tracks, Expands Creator Music.

• YouTube Adds Shorts as Comment Replies, New Data Stories Cards.

• Susan Wojcicki to step down as YouTube CEO.

Facebook 📘

• Meta Outlines its Various Measures to Protect Teen Users.

• Meta is reportedly planning a fresh round of layoffs.

• Meta’s Oversight Board Announces New ‘Expedited Review’ Process.

• Facebook is going to explain more about how machine learning decides the ads you see.

LinkedIn 🧑‍💼

• LinkedIn Highlights Key Professional Development Trends in 2023 Workplace Learning Report.

Pinterest 📌

• Pinterest Launches Refreshed ‘Pinterest Academy’ Platform Education Resource.

• Pinterest Expands Idea Pin Video Length to 5 Minutes.

Snapchat 👻

• Snap introduces ray tracing technology for its AR lenses to enhance realism.

• Snapchat announces 750M monthly active users.

Hot SaaS Tools on the Market 🔨🧰

• Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.

• Discord: This instant messaging app helps you create an invite-only space for your audience and customers. 

• Active Campaign: Helps you provide a good customer experience by creating engaging email marketing campaigns. 

• Notion: This is a  knowledge, project, document management, and communication management platform for teams and businesses. 

Our Two Cents on Social Media Marketing 🧙‍♂️

• Always check your social media DM and respond to questions and concerns from customers. 80% of Twitter users feel more positive about businesses that respond to their messages. 

• Follow your competitors on social media to keep tabs on their latest features and releases, and read their comments to identify gaps in their market that you could fill. 

• While storytelling is important in social media marketing, writing short and sweet posts and captions is better suited for social media. 

• As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.

I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!

See you next week!