Twitter is changing the entire game and TikTok is still fighting for its life.
A weekly newsletter about all things social media by Nuelink
This week, the Twitter team decided to play an early April Fool's prank on developers and users alike with some shocking news. The only catch is that it is not a joke.
TikTok is still moving full steam ahead while a potential ban is still on the table. Google, on the other hand, is trying to catch up after a late entry to the AI race.
Catch up on the rest of social media news and the latest marketing strategies weekly with the Nuelink team.
Read Our Blog Posts for This Week 📚
Create Content 🤳
Holidays 🎉
3 Apr
World Cloud Security Day.
World Party Day.
Weed Out Hate Day.
4 Apr
Discover National Parks Fortnight.
Tell a Lie Day.
International Day for Mine Awareness and Assistance in Mine Action.
5 Apr
Day of Hope.
First Contact Day.
International Day of Conscience.
Pesach.
6 Apr
International Day of Sport for Development and Peace.
National Library Day.
World Table Tennis Day.
The Masters Tournament.
7 Apr
Walk to Work Day.
World Health Day.
Public Television Day.
8 Apr
International Feng Shui Awareness Day.
National Zoo Lovers Day.
Step Into the Spotlight Day.
9 Apr
Easter.
National Name Yourself Day.
National Unicorn Day.
Trends 📈
The "Mimicking Your Pets" trend: Capture your pet's daily routine and turn it into fun and adorable content for your channels. Use Clipchamp's free text-to-speech tool to add a unique voiceover and merge all your clips into one.
The "Mood" trend: Use this sound to show off some of your products or a before and after. This trend is great for businesses looking to promote their products on social media.
Spring Content: From fashion to home decor, people are flocking to social media platforms to get inspired by all things spring. Whether it's pastel colors, floral patterns, or outdoor activities, there's something for everyone to enjoy.
Trending songs:
Flowers – Miley Cyrus
Last Night – Morgan Wallen
Kill Bill – SZA
Creepino' – Metro Boomin, The Weeknd & 21 Savage
Memes 🤣
The "Pedro Pascal Eating a Sandwich" meme: People can't get enough of memes featuring the actor munching on a PB&J sandwich from LADbible's Snack Wars. They're perfect for joking about those relatable moments when you're zoned out, doing something mindless, and seem lost in your own world.
Read about Social Media News 📰
TikTok 🎤🎧
Despite uncertain US future, TikTok launches Branded Effects for marketers.
TikTok Works to Reassure US Users, and Avoid a Ban in the Region.
Instagram 📷
Twitter 🐦
Twitter Blue relaunched has made just $11M on mobile in its first 3 months.
Court filings: Twitter says parts of source code were leaked online.
Elon Musk reportedly halves Twitter’s valuation in internal memo.
Musk says Twitter will only show verified accounts in "For You" timeline.
Twitter’s Amplifying Tweets from a Selected List of VIPs as it Seeks to Prop Up Engagement.
Twitter announces new API pricing, posing a challenge for small developers.
Google 🔎
Google’s new ad transparency center will keep track of a brand’s previous ads.
Google Removed 5.2 Billion Ads for Content Violations in 2022.
Google reshuffles virtual assistant unit with focus on Bard A.I. technology.
YouTube 🎥
Facebook 📘
Meta’s Testing New Ad Tools for Retailers to Help Maximize Campaign Performance.
Meta Launches New Reels Ad Options as it Leans into Evolving Consumption Shifts.
Meta Provides New Ad Placement Controls to Ensure Brand Safety.
Meta Could Ban Certain Ads in Europe to Adhere with Evolving Data Usage Laws.
LinkedIn 🧑💼
Pinterest 📌
Pinterest brings shopping capabilities to Shuffles, its collage-making app.
At Shoptalk, Pinterest pitches itself as a friendly social ad platform.
Pinterest Shares Tips on How to Incorporate Sustainability Messaging in Your Ads.
Snapchat 👻
Hot SaaS Tools on the Market 🔨🧰
Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.
Twist: This is an async messaging app that facilitates collaboration with your team from anywhere by using threads to organize your conversations.
Skale: Helps you grow your topical authority with its SEO and link-building features. This will help you drive real business to your website.
Xtensio: Helps you better document and create pitches, sales sheets, reports, and case studies for your business with its aesthetic templates.
Our Two Cents on Social Media Marketing 🧙♂️
While posting consistently is a must for social media marketing, posting aimlessly does more bad than good for your brand. Always try to add value and insights to your followers’ overall experience.
Automating your social media DM’s with humanized chatbots is a great way to provide timely responses to your followers. Social media users, nowadays, expect personalized and immediate responses to their questions.
Make your social media content conversational and promote debate and engagement. Focus on creating interactive content with polls, Q&A, and ask your followers for their opinions and thoughts on certain topics.
As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.
I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!
See you next week!