Twitter is down again & TikTok is in hot water.

A weekly newsletter about all things social media by Nuelink

Happy New Year! 

Here is what happened this week!  📰☕

Welcome to our weekly newsletter. You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.

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Read Our Blog Posts for This Week 📚

• 5 Client Retention Strategies for Social Media Marketing Agencies that Actually Work.

• 5 Effective and Easy Social Media Marketing Tips for Agencies.

Create Content 🤳

Holidays 🎉

Jan 2

• Happy New Year for Cats Day.

• National Buffet Day.

• Motivation and Inspiration Day.

• National Science Fiction Day.

• World Introvert Day.

Jan 3

• Festival of Sleep Day.

• International Mind-Body Wellness Day.

• JRR Tolkien Day.

Jan 4

• Earth at Perihelion.

• National Spaghetti Day.

• National Trivia Day.

• Pop Music Chart Day.

• World Braille Day.

Jan 5

• National Bird Day.

• National Screenwriters Day.

• National Whipped Cream Day.

Jan 6

• Apple Tree Day.

• Armenian Christmas.

• National Take Down the Christmas Tree Day.

• World Day for War Orphans.

Jan 7

• I Am a Mentor Day.

• National Bobblehead Day.

Jan 8

• Earth's Rotation Day.

• National Sunday Supper Day.

• Show And Tell At Work Day.

• World Typing Day.

• Home Office Safety and Security Week.

• National Pizza Week.

• Universal Letter Writing Week.

Trends 📈

• Turning my mom into me trend: This is a fun and engaging new trend that has been making the rounds on social media. You do need a bit of help from your mom for this one. All you do is film your mom in her usual attire and then dress her in your clothes. This shows how styling can age people. You can also involve your dad too.

• 2022 recap: 2022 has come to a close and it's now time to reflect on the year as a whole. These recaps are very popular around this time of year. You can do a recap of your personal life, your business, your house renovation, or your year in general. Anything that you would like to share with your audience.

• 2023 New Year resolutions: As we venture to a new year, sharing your resolutions for the new year is a relevant and engaging post idea. You can do one for your life or one for your business. 

• Trending songs

• Bloody Mary - Lady Gaga 

• Unconditionally - Katy Perry 

• Creepin' - Metro Boomin, The Weeknd & 21 Savage 

• Big Boy - SZA

Memes 🤣

• Twitter is down memes: And we are back with another update in the Twitter saga. Twitter suffered another huge outage this week which left thousands of users unable to access their accounts. #twitterisdown started trending and that was soon followed by a sea of memes. 

jvlfilms  @jvlfilms

The last Twitter employer trying to reboot the router #TwitterDown

• New Year memes: It is that time of year when we reflect on our year with some funny memes. You know I had to include a Zoolander inspired New Year meme because it is still the "it" meme at the moment. 

https://www.instagram.com/reel/Cmt-T0RLtBP/?igshid=YmMyMTA2M2Y=

Read about Social Media News 📰

TikTok 🎤🎧

• TikTok Owner ByteDance Said Employees Improperly Obtained Journalists' User Data.

• TikTok is now banned on mobile devices issued by US House of Representatives.

Instagram 📷

• Instagram Chief Outlines Key Areas of Focus for the App in 2023.

Twitter 🐦

• Elon Flags Emoji Reactions for Tweets to Provide More Response Options.

• Twitter Rolls Out Priority Tweet Ranking, Longer Video Uploads to Blue Subscribers.

• Twitter Tests Updated Format for Tweet View Count Display.

• Bollywood superstar Salman Khan, Charlie Puth and around 400 million Twitter users' data up for sale on dark web.

• Twitter suffers outage amid Elon Musk making ‘significant’ backend server architecture changes.

• What's up with Twitter's sports explore tab?

• Twitter in data-protection probe after '400 million' user details up for sale.

Google 🔎

• Google tells employees more of them will be at risk for low performance ratings next year.

• Google, YouTube content providers must face U.S. children's privacy lawsuit.

YouTube 🎥

• YouTube’s testing its Queue system for its iOS and Android apps.

Facebook 📘

• Facebook parent Meta agrees to pay $725 million to settle privacy lawsuit.

• Facebook: Meta fined €265m by Irish Data Protection Commission.

Pinterest 📌

• eBay works with Pinterest creators to reach shoppers with an interest in festive DIY.

Hot SaaS Tools on the Market 🔨🧰

• Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.

• Quik: Helps you save, edit, and import your photos and videos from any of your devices in one place.

• #HashMe: Helps you find relevant and trending hashtags that will get you discovered by an interested audience and boost engagement. 

• ContactOut: Helps you simplify customer outreach for sales and marketing teams with their email finder tool to easily stay in contact with your customers. 

Our Two Cents on Social Media Marketing 🧙‍♂️

• Review your hashtags and offer variety. Make sure to include unique hashtags for your business and industry and generic ones that existing and potential clients can discover you by.

• Make sure to compile a library of “soft content” to break up the continuous pitching content. Soft content can be anything from testimonials and thank you messages to celebrating your employees on social media.

• Avoid crowding your social media graphics with too much text. Mostly image-based posts tend to perform well with social media users. 

• As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.

I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!

See you next week!