X’s New DM Encryption & TikTok Ban Delay…

A weekly newsletter about all things social media by Nuelink

Welcome back to the Nuesletter! Here’s your weekly social media roundup:

🔐 X Expands End-to-End Encryption: X is rolling out expanded end-to-end encryption (E2EE) for direct messages, aiming to boost user privacy. But there’s a catch, it's only available for one-on-one chats, and both users need to be verified or subscribed to X Premium. No encryption for media or group messages, and key metadata like timestamps are still exposed. Privacy advocates say the feature doesn’t quite meet industry standards.

💬 Bluesky Adds Features for Former X Users: Bluesky is stepping up its game with new features to lure former X users. The latest update includes chat reactions in direct messages and a revamped “Explore” page, bringing trends, suggested accounts, and Starter Packs to the forefront.

📊 Instagram Tests Monthly Recap for Creators: Instagram is testing a new monthly recap feature, offering creators an easy way to track their content performance. The recap includes views, top-performing posts, and personalized insights, delivered in a Story-style format to make optimizing your strategy easier.

🔒 Instagram Quietly Tests Locked Reels: Want to create exclusive content? Instagram might have a new feature for you. Locked Reels would require viewers to unlock content with a code and hint, increasing engagement and giving creators a fun way to connect with their top fans.

⏳ Trump Extends TikTok Deal Deadline: President Trump has granted a 75-day extension to finalize the U.S. ban on TikTok, originally set for January 2025. The delay gives companies like Oracle and Amazon more time to negotiate TikTok’s U.S. divestiture, amid ongoing national security concerns and new tariffs between the U.S. and China.

🛑 YouTube Backs the “No Fakes Act”: YouTube is supporting the bipartisan “No Fakes Act,” aiming to tackle AI-generated content like deepfakes. The bill gives individuals the power to request the removal of fake digital replicas, with platforms acting quickly to remove harmful content.

Which update caught your eye? Let us know in the comments! 👇

Don't forget to like, share, and subscribe for more updates. Continue reading for your weekly trends and meme updates.

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Read Our Blog Posts for This Week 📚

• The Rise of “Save-Worthy” Metrics and What They Mean for Your Strategy.

• How to Schedule Pins to Pinterest In Advance.

Create Content 🤳

Holidays 🎉

Apr 14

• International Moment of Laughter Day.

• Perfume Day.

Apr 15

• International Microvolunteering Day.

• World Art Day.

• Universal Day of Culture.

Apr 16

• World Voice Day.

• Save the Elephant Day.

Apr 17

• International Day of Mastering Conversations That Matter.

• World Circus Day.

Apr 18

• Adult Autism Awareness Day.

• International Day for Monuments and Sites.

Apr 19

• Poetry & The Creative Mind Day.

• Humorous Day.

Apr 20

• Easter.

• Chinese Language Day.

• Volunteer Recognition Day.

Trends 📈

• The “The Story You’re About to See Has Been Told Before” Trend: Lip-sync to this sound and add a humorous text overlay about a time you found yourself repeating the same story or behavior.

@laufeybut different !!!!

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• The “ Warm” Trend: Creators are using this versatile trending sound for all types of content across all platforms.

@hairby_chrissyBraid #hairhack @bella 🤗 Habitsalon.com habitshop.com @Habit Education @Habithairx @Habit.Shop #braids #hairstyle #90slayers #hairby_chrissy #balayage #highlights

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• The “Hard Launch” Trend: TikTokers are using this track for a “hard launch”, but not for relationships. Rather they are using it to share their love for their pets, games, or products.

@as1an.gloMy shayla in every lifetime

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• The “The post vs the conversation” Trend: Creators are posting dreamy food pics and nights out, then pairing them with an audio to show what the meal really felt like.

@marselanaomigwe’re really just girls 🎀

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Read about Social Media News 📰

TikTok 🎤🎧

• TikTok saved again as Trump extends ban deadline.

• Trump's China tariffs reportedly tanked the TikTok deal.

• TikTok Launches Expanded Creator Incentive Program To Fend Off Advances From Instagram.

Instagram 📷

• Instagram Launches Monthly Performance Recap and Recommendations.

• Instagram Tests Lockable Posts to Enhance Engagement.

• Instagram is beefing up its search to compete with TikTok.

• Instagram Chief Answers Key Creator Questions on How to Grow Your Profile in 2025.

• Instagram might finally release an iPad app.

• Instagram tests locked reels that can be accessed with secret codes.

𝕏

• X Announces New Requirements for Parody Accounts.

• X Tests Expanded DM Functionality, Including Full Encryption and File Sharing.

Google 🔎

• Google Outlines Evolving AI process in Business Listings, Search, and More.

• Google reveals Reddit Answers is powered by Gemini AI.

YouTube 🎥

• YouTube Adds New AI Music Elements, New ID Confirmation Options.

• YouTube Shares Tips on How To Create Engaging Shorts.

• YouTube is supporting the ‘No Fakes Act’ targeting unauthorized AI replicas.

Facebook 📘

• Meta Adds New Parameters for Those Looking to Verify their Profiles.

• Meta Launches Llama 4 Models, Driving Improved AI Performance.

• Community Notes Are Now Appearing in Meta Apps.

LinkedIn 🧑‍💼

• LinkedIn Tests Video Trends to Encourage Member Engagement.

• LinkedIn Now Enable Users to Share MP4 Videos in DMs.

• LinkedIn Shares Video Creation Tips To Maximize Engagement.

Snapchat 👻

• Snapchat rolls out Sponsored AI Lenses for brands.

• Snapchat Shares Data on How Happiness Drives Snap Ads Response.

• Snapchat Shares Research into Travel Purchase Influences.

Bluesky ☁️💙

• Bluesky gets a revamped search page and emoji reactions in DMs.

Threads 📝

• Threads May Soon Let You Add Multiple Links to Your Profile.

• Threads is testing a feature that lets you follow the same creators you follow on X.

Hot SaaS Tools on the Market 🔨🧰

• Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.

• Senja: Collect, manage, and showcase testimonials, great for solopreneurs, course creators, and service providers.

• Zarla: AI-powered branding assistant that helps you generate logos, taglines, and business names in minutes.

• Cron: A modern, beautifully designed calendar for busy professionals with a focus on deep scheduling and time-blocking.

Our Two Cents on Social Media Marketing 🧙‍♂️

• Instead of chasing viral trends, focus on content that solves a real problem or answers a common question. Posts like checklists, how-to guides, and step-by-step tutorials are more likely to be saved and revisited.

• The first line of your caption or the first slide of your carousel should clearly promise a benefit. People save content they know they’ll learn from or use later.

• The more digestible your content, the more likely it is to be saved. Use numbered tips, short paragraphs, or slide-by-slide breakdowns to make your content skimmable and valuable.

• As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.

I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!

See you next week!