YouTube vs. X, who pays creators better?
A weekly newsletter about all things social media by Nuelink
Welcome back to our weekly social media recap! In the latest move towards Elon Musk’s ambitious “everything app” vision, X Corp has secured money transmitter approval in Utah, marking the fifteenth U.S. state to grant the company this license. The approval aligns with X's plan to introduce peer-to-peer payments in the app, a move facilitated by the money transmitter license.
Speaking of X and payment, renowned YouTuber MrBeast, also known as Jimmy Donaldson, has tested X’s monetization capabilities by uploading one of his videos directly to the platform. This move follows a recent exchange between Donaldson and X owner Elon Musk, where the YouTuber expressed doubts about the profitability of X compared to YouTube. Despite these concerns, Musk seems to have persuaded MrBeast to give X a try by resharing one of his posted YouTube videos on X.
While we are on this topic, YouTube continues its battle against ad blockers by implementing measures to slow down load times for users employing these tools. This crackdown initiated last fall when YouTube warned users about ad blocker usage and presented options to either allow ads or subscribe to YouTube Premium.
On the other side of Silicon Valley, Meta is unveiling a suite of creator management tools within its Business Suite, providing agencies with enhanced ways to manage talent across Meta’s various apps. With the growing trend of creators seeking monetization opportunities, Meta's creator management tools offer agencies streamlined access to analytics, profile tools, and more, while still maintaining a clear separation between user profiles and business functions.
Instagram, on the other hand, is addressing concerns about teens' screen time by introducing nighttime nudges for teen accounts. These prompts will remind teens, who have spent more than 10 minutes on Instagram late at night, to consider logging off and getting some rest.
As for TikTok, the social media giant is experimenting with generative AI through a new "AI Song" option. Users are now prompted to utilize this feature, which can generate original music based on text prompts, adding another creative dimension to the platform's content creation capabilities.
Stay tuned for more updates on the world of social media. Until next week, happy scrolling!
You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.
Read Our Blog Posts for This Week 📚
Google Business Profile: The Ultimate Guide for Small Businesses.
What is Niche Marketing? Exploring the Top Social Media Niches Right Now.
Create Content 🤳
Holidays 🎉
Jan 22
Better Business Communication Day.
Celebration of Life Day.
Jan 23
Speak Up and Succeed Day.
National Report Pharmaceutical Fraud Day.
Jan 24
Macintosh Computer Day.
International Day of Education.
International Mobile Phone Recycling Day.
Jan 25
NASA's Day of Remembrance.
Opposite Day.
Jan 26
International Customs Day.
International Environmental Education Day.
Jan 27
International Holocaust Remembrance Day.
National Geographic Day.
Jan 28
Data Privacy Day.
International Reducing CO2 Emissions Day.
Thank a Plugin Developer Day.
Trends 📈
The “Come Here, Look at Me” Trend: Post a video to this sound and CapCut template, add a humorous text overlay that describes a scenario where someone might instruct you to stop or cut it out.
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The “Receipts, Proof, Timeline, Screenshots” Trend: Use this audio with text overlay to provide receipts when you are questioned on your work or want to explain something that is seemingly obvious.
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The “What I Suffer From” Trend: Use this sound to reveal what you suffer from. This is a fun way to describe one of your quirks, such as hitting people when they make you laugh.
The “Silent Review” Trend: Use your body language and gestures to silently review various products. This is a great way for businesses to showcase and recommend their products.
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Memes 🤣
The “Confused Ryan Gosling” Meme: Ryan Gosling has been unabashedly displaying his comical facial expressions at recent awards shows. His latest subtly horrified reaction upon winning an award for the iconic tune "I'm Just Ken," has become the ideal meme material.
https://x.com/pragmatica_team/status/1747269963990311176?s=20
Read about Social Media News 📰
TikTok 🎤🎧
Instagram 📷
Instagram cuts 60 jobs, eliminating a layer of management at the company.
You Can Now Cancel In-Progress Stories Uploads on Instagram.
Instagram Will Now Enable Users to Create Custom Sticker from Still Image Posts.
Instagram’s new ‘nighttime nudges’ aim to reduce teens’ time on the app.
𝕏
Senate Finance head calls for probe into hack of SEC's X account.
X Gains Money Transmitter Approval in Utah, the Latest Step in X’s Payments Push.
MrBeast Uploads Clip Directly to X for the First Time as the Platform Leans Into Video Content.
Google 🔎
Google will now let EU users select which services share their data, thanks to the DMA.
Google introduces ‘Circle to Search,’ a new way to search from anywhere on Android using gestures.
YouTube 🎥
YouTube is the latest part of Google to be hit with layoffs.
YouTube Says That its Thumbnail A/B Testing Option is Coming Soon.
Facebook 📘
Meta Says It’s Still Focused on the Metaverse Despite Apparent Shift.
Meta Launches New Creator Management Tools to Facilitate Links Between Talent and Talent Managers.
Zuckerberg Says that Meta is Pushing Hard to Lead the AI Future.
LinkedIn 🧑💼
LinkedIn Shares Insights into B2B Marketing Trends of Focus.
LinkedIn rolls out new job search features to make it easier to find relevant opportunities.
LinkedIn’s Rolling Out a New Sponsored Post Option To Maximize Content Benefits.
Snapchat 👻
Threads 📝
Hot SaaS Tools on the Market 🔨🧰
Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.
Dark Reader: Enables dark mode for websites, reducing eye strain and improving readability, especially in low-light conditions.
LibreOffice: Free and open-source office suite that includes applications for word processing, creating and editing spreadsheets, slideshows, diagrams, and drawings.
DuckDuckGo: This is a privacy-focused search engine that doesn't track your searches. It's a useful alternative to more popular search engines.
Our Two Cents on Social Media Marketing 🧙♂️
Diversify Content Types and Formats. Include a variety of content types such as images, videos, infographics, and text-based posts. Experiment with different formats to keep your content fresh and engaging.
Maintain a healthy balance between promotional content and value-driven, non-promotional posts. Aim for the 80/20 rule, 80% valuable, informative, or entertaining content, and 20% promotional.
Set aside time regularly to review your social media calendar's performance. Analyze metrics, engagement, and feedback to refine your strategy and adjust your calendar accordingly.
As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.
I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!
See you next week!